Milk Fit Rancangan Bungkusang by Li Huang

Milk Fit Rancangan Bungkusang by Li Huang is a highly esteemed winner of the very prestigious 2023 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2023

Milk Fit Rancangan Bungkusang

by Li Huang

Client: Shiny Meadow

A' Design Award Salaka Winner in Kemasan Category

26,191

Verified Award Winner

Verify Award Status for #148433

View at A' Design Award Press Release Award Badge

Colors

The Design

About Milk Fit Rancangan Bungkusang

Milk Fit iyanaritu rancangan bungkusang untu' susu segar ringan. Botol'na riyebbu pole PET matebba' na macinnong senna', sibawa tutu' PE na label BOPP, mabbéré tekstur pada kaca iya mappaitangngi susué manessa. Séddi pasang mattaro tellu botol 450 mililiter. Séddi coki' cakkuridi biru-daung, ripaita ri laleng gaya maddupa-rupang, iyanaritu unsur penglihatan pongkona. Warna biru-daung mattuju ri lingkungan ekologi galung peternakangngé. Lambang daur ulang ri label'é sokongngi pikkirang pallindungeng lingkungangngé. Coki'éro massumpungeng towi produk'é sibawa kampanye passalama' olokolo' liar.

The Recognition

About the A' Design Award Salaka

Milk Fit Rancangan Bungkusang iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Milk Fit Rancangan Bungkusang ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Milk Fit Rancangan Bungkusang iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Milk Fit is a light fresh milk with a light heart in emotion and a light burden in diet, and its thickened and highly translucent PET bottle that is a symbol of high quality fresh milk, and the little green cat with different postures as the visual core, conveying the philosophy of biodiversity in the farm and cow welfare, while echoing the stray animal rescue campaign of the brand.
Dimensions & Packaging: A set of three bottles, 450ml/69*69*164.2mm/each bottle
Tags: Dairy product packaging, environmental protection concept, public benefit activities, light fresh milk
Production Technology: PET high permeability bottle
PE bottle cap
BOPP label
Design Challenge: Milk Fit with highly translucent PET bottle fostering a glass-like texture presents the high nutrition, light burden, low fat and calorie of fresh milk and the healthy diet concept of light burden to users in an intuitive way. The image of little green cat interprets perfectly the biodiversity in the farm and cow welfare, and also gives the product the deep meaning of rescuing stray animals.
Research: Milk is rich in high-quality protein and minerals. Proper intake can increase bone density and improve immunity. However, it also contains a lot of fat and calories, which can increase the burden on the body to affect digestion and absorption. As a result, fresh milk with a light burden on the body is gradually being favored by young people today.
Inspiration: The image of little green cat is inspired by the exploration of the environmental protection and public welfare original intention and the taste of young people. The green color reflects the ecological environment of the farm, while the cat can establish emotional connections with young people. The brand hopes to convey its philosophy of biodiversity in the farm and cow welfare and interpret the quality of high-end fresh milk.
Project Duration: The project was designed and developed in November 2021 in Shanghai, China, and launched in Shanghai, China in July 2022.
Operation Flow: The label conveys the concept of environmental protection and sustainable development to users through recycled icons. At the same time, the brand uses the visual image of the little green cat to tell the story of stray animal rescue campaign of the brand with animal protection organizations, calling on young people to extend this care to the animals around them as well as themselves.
Team Members: Li.Huang