Nu Us Fungsi Utama: Kemasan Suplemén by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Bessi in Desain Kemasan Competition Category.
BessiKemasan· 2023
Nu Us Fungsi Utama: Kemasan Suplemén
Client: Salvita Design
A' Design Award Bessi Winner in Kemasan Category
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The Design
About Nu Us Fungsi Utama: Kemasan Suplemén
Naskah Buku: Nu Us iyanaritu kemasan iya naranncanaé untuk suplemén imunitas iya riinungngé duwa kali sisso. Set-é mattaroi duwa botolo: botolo mapute untuk kapsul éléé sibawa botolo mawitang untuk kapsul wennié. Assilaingeng mawitangngé sibawa mapute'é mébbui duwa dosisé gampang riasséngngi. Tanra-tanra mata esso sibawa keteng iya makunningngé mattandai tungke botolo. Iya duwa tanra-tanraé masséddi mancaji séddi bentuk narekko botolo-botoloé ripaddeppe'i, mappaitangngi makkedaé iya duwa kapsul-é riinung massibawang. Labeloé riissi sibawa téknik screen printing enrengngé pakéi jenis huruf kapital iya simpléé.
The Recognition
About the A' Design Award Bessi
Nu Us Fungsi Utama: Kemasan Suplemén iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Nu Us Fungsi Utama: Kemasan Suplemén ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Nu Us Fungsi Utama: Kemasan Suplemén mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- It was necessary to clearly distinguish the difference between the day and night capsules, so the idea of white and black bottles was apparent. The sun and moon symbols also distinguish the different supplements, but when the bottles are placed together, the symbols beautifully merge into one whole, emphasizing the need to consume the capsules together for maximum effectiveness. The logo font and the main word immunity are uniquely created by subtly combining letters.
- Dimensions & Packaging
- Label is Width 163 mm x Height 60 mm
- Tags
- Supplement, immunity, labels, packaging design, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
- Production Technology
- Screen printing
- Design Challenge
- The goal was to create a product that would provide a calming aura rather than a burst of color in an already stressful life. There was no advantage in overwhelming consumers with too many design elements, so a minimalist, clean design was chosen. The most difficult thing was to come up with a way that would spice up the packaging and give it uniqueness. The result is a new, stand out product design with a creative twist.
- Research
- Creating a direct, no fuss packaging design is an absolute necessity nowadays. The packaging has simple fonts and minimal colours that give it a light hearted quality while still highlighting the day and night capsules.
- Inspiration
- Salvita Design created a new brand identity and clever packaging for the vitamin supplement, Nu Us. The stress and anxiety of the last few years has driven consumers to seek ways to improve their health by strengthening their immune system. With a balanced daily dose of two unique pills, Nu Us supplements are made to support twenty four hours immunity with maximum vitamin absorption. The morning capsule boosts energy and balances stress levels while the night capsule improves sleep quality.
- Project Duration
- Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
- Operation Flow
- Black and white packaging is timeless and will never go out of style. It reflects the highest quality with simplicity and elegance. To add an interesting twist, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, enlightenment and happiness. It instills energy, evokes pleasant feelings and captivates the viewer with ease. On the labels, the elegant uppercase font creates a dominant aesthetic and portrays a transparent and honest brand.
- Image Credits
- Salvita Bingelyte (Stylist / Photographer)
Erin Hope Stevens (Copywriter)
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