Naked Nature Bar Jajanan by Angela Spindler

Naked Nature Bar Jajanan by Angela Spindler is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2023

Naked Nature Bar Jajanan

by Angela Spindler

Client: Depot Creative

A' Design Award Tambaga Winner in Kemasan Category

18,258

Verified Award Winner

Verify Award Status for #150326

View at A' Design Award Press Release Award Badge

Colors

The Design

About Naked Nature Bar Jajanan

Naked Nature mabicarai lalengnge naeloi siala-alanna ri alam. Paggau mabbata disain sibawa strategi basa kedo baranna sibawa mareppaki disain bungkusanna. Rasa-rasana baranna ripaita maega, tulisanga tangnge baloba risurat limanna mancong mayo bungkusanna, makkutona rasa rilalengngé taéna naisseng libatang. Basa baranna laong-laong sibawa majjujuk, sibawa bungkusanna. Sifak alaminna barangé ripattongngoki kredensial lestari, anggénréngi pembungkus naisseng dikomposi ri bolana. SRT ricetak CMYK sibawa 1 warna spot siagang warnis aqueous satin maréppa balue.

The Recognition

About the A' Design Award Tambaga

Naked Nature Bar Jajanan iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Naked Nature Bar Jajanan ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Naked Nature Bar Jajanan mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Naked Nature speaks to a world that’s increasingly back in tune with the environment.
We developed a design and verbal strategy for the brand as well as all packaging design.
The brand's big bold flavours are articulated through hand-drawn typography bulging from the pack, a nod to the flavours inside that can not be contained. The brand language is playful and honest as is the packaging.
The raw nature of the bar is reflected in its sustainable credentials, using a compostable wrapper.
Dimensions & Packaging: Compostable rewind (@home)
Tags: Packaging Design, Food Packaging Design, Snack Packaging Design, Typography,
Production Technology: Compostable rewind, printed CMYK plus two spot colours, offset.
SRT's printed CMYK plus two spot colours, offset.
Design Challenge: Securing vibrant colours on an uncoated compostable stock
Inspiration: We have drawn on natures vibrant colour palette for inspiration.
The dark brown background represents the bars base ingredient, dates. The flavours are delivered through colourful typography and solid banners for range differentiation on shelf.
We used subtle illustration and relied on the bold graphic type for shelf shout and visual appeal.
Project Duration: 12 months, Sydney Australia
Operation Flow: Raw bars packaged in home compostable flow wrap, housed in recyclable cardboard SRT.
Team Members: Angela Spindler, Designer /Creative Director