Salaka Kemasan · 2023
Red Gladiolus Kotta' Hadiah Kanre-kanre Batu
by Guangzhou Miguo Food Co.,Ltd
- A' Design Award Salaka 2023 in Kemasan
- CLIENT: Guangzhou Miguo FoodCo.,Ltd
- Estimated Number of Design Views: 22,132
- Verification code 31F9C6A31F · Verify this award
Colors
About Red Gladiolus Kotta' Hadiah Kanre-kanre Batu
Red Gladiolus iyanaritu séddi kotta' hadiah ripancaji untu' kanre-kanre batu iya ribungkusé. Iyaé kotta'é mappunnai bentu' segitiga tettong iya rialang inspirasi polé ri buah pinus, mébbu assamaturusenna pakkita sibawa logo mérék enrengngé konsép mérék iyanaritu tuo mawatang sibawa malempu. Cella' sibawa ulaweng rosé mancaji warnana, ripaké ri karettasa iya makkétékstur pada beludru, sibawa rincian ulaweng rosé ritambai naséng hot stamping. Séddi pakkaseng polé ri bingkulang bémbé ritaro ri tungke' benrénna sibawa ripaké untu' timpa'i kotta'é. Ri lalenna, kanre-kanre batu ri laleng toplés ripatalai sibawa pabbuka kanre-kanre batu enrengngé séddi buku panduang. Ukkuranna kotta'é iyanaritu 410 lao 410 lao 150 milimeter.
About the A' Design Award Salaka
Red Gladiolus Kotta' Hadiah Kanre-kanre Batu iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Red Gladiolus Kotta' Hadiah Kanre-kanre Batu ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Red Gladiolus Kotta' Hadiah Kanre-kanre Batu iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
- Dimensions & Packaging
- 410*410*150mm
- Tags
- Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
- Production Technology
- Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles - Design Challenge
- The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
- Research
- The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
- Inspiration
- The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
- Project Duration
- Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
- Operation Flow
- Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.
