Gatorade Fuel Rover Kereta Panyimpang Botolo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Tambaga in Desain Periklanan, Pemasaran, dan Komunikasi Competition Category.
TambagaPeriklanan· 2023
Gatorade Fuel Rover Kereta Panyimpang Botolo
by PepsiCo Design and Innovation
A' Design Award Tambaga Winner in Periklanan Category
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- Verified Award Winner
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The Design
About Gatorade Fuel Rover Kereta Panyimpang Botolo
Gatorade Fuel Rover iyanaritu sistem panyimpang botolo mabbalireng untu' staf tim olahraga. Fuel Rover mappasimpang sibawa mattiwi'i botolo pamaéng ri lino'e ri seddéna lapangan. Séddi assiya' ri along'na weddingngi natampung caddy botolo laing, es, alat-alat, iyaré'ga barang bekas iya ripulléngngé. Panele guna ri monrinna mattiwi tellu kantong panyimpang iya ripasangngé sibawa tali untu' alat-alat latihang iyaré'ga alat ahli gizi. Rancangang énnaé palléppekengngi staf ri laleng tiwi'-tiwi barang ri watakkalenna sibawa mappamadécéng pergerakang ri sikko'na lapangan. Fuel Rover mappabaru rancangang panyimpang botolo iya riyolo.
The Recognition
About the A' Design Award Tambaga
Gatorade Fuel Rover Kereta Panyimpang Botolo iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Gatorade Fuel Rover Kereta Panyimpang Botolo ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Gatorade Fuel Rover Kereta Panyimpang Botolo mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The Gatorade® Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was room for improvement when it came to the Bottle Tree. Trainers needed a more efficient and functional way to store and transport a large number of players’ bottles around the field. The Design Team redesigned, developed, and produced an updated bottle storage system, now known as the Gatorade Fuel Rover.
- Design Challenge
- Since extra storage for supplies was high on the list of needs, the design incorporates a utility panel on the backside to carry three storage bags. These bags can strap to the back of the Fuel Rover to store personal training or dietitian supplies that staffers would usually have to carry on their person or in a fanny pack or backpack. This takes some weight off and enables them to move more freely around the field.
Ultimately, the new Gatorade Fuel Rover provides an upgraded management experience for team staff members, while its sleek design adds brand presence on sidelines across all our professional and collegiate partners. - Inspiration
- Empowered with this knowledge, we improved the original Bottle Tree design to add even more functionality and flexibility to the Fuel Rover. Now, with the added features, team staff can use the storage bin located at the bottom of the Fuel Rover for a number of uses, whether packing an extra six bottles in a caddy, storing ice to be used in the bottles, filling the area with supplies, or utilizing the space for collecting any generated waste.
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