Barking Good Konten Merek by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Periklanan, Pemasaran, dan Komunikasi Competition Category.

BessiPeriklanan· 2024

Barking Good Konten Merek

by Squared

Client: Squared

A' Design Award Bessi Winner in Periklanan Category

44,301
Verified Award Winner
Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Konten Merek

Pabbinei burakne esso lettuko ri jamang baru. Tau burakne ceddie mapulue seuangi ripakatau sibawa tau sapo maradekka siagang napolei pabbinei naseddingngengngie. Paggaue salon grooming nawareng pabbinei malampaq siagang perawatan madecengngi paggaue asu, konten merek maega riattuwokeng mangkaeka komunikasi visual baru pabicarai tudang baru. Asu wettu sipakaiangnge punnae, gaya, siagang kepribadiananna, rippatonang sibagai tokoh utama namasuai napolei pabbinei asu madecengnge pole.

The Recognition

About the A' Design Award Bessi

Barking Good Konten Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Barking Good Konten Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Barking Good Konten Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED