Waggner Coffee Bungkusang Kopi by Wallrus Design Studio

Waggner Coffee Bungkusang Kopi by Wallrus Design Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2023

Waggner Coffee Bungkusang Kopi

by Wallrus Design Studio

Client: Wallrus Design Studio

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #151041

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Waggner Coffee Bungkusang Kopi

Waggner Coffee iyanaritu desain bungkusang untuk mereka kopi Jerman. Kantongngé ripakita sibawa tellongeng kayu Jerman ri masa riyolo, rigambar ri gaya linear, sibawa simbol mereka ripasang ri tengnga-tengngana. Simbolé mappaita jonga tudang ri bolana enrengngé minung kopi, nasibawang lampu ri monrinna, mancaji tanda untuk sining tau iya moloé wenni sibawa minung kopi. Desainéwé ricetak sibawa teknik rotogravure ri bungkusang kopi iya rilapisiy metal, sibawa ukurang 100 x 70 x 280 millimeter. Akkattana iyanaritu untuk mébbui mereka'é masitta riissengngi ri rak toko iya mattumpu'é.

The Recognition

About the A' Design Award Bessi

Waggner Coffee Bungkusang Kopi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Waggner Coffee Bungkusang Kopi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Waggner Coffee Bungkusang Kopi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The main design idea was based on the function of coffee. Waggner is a German brand. Coffee consumers are those who use coffee to meet their body's caffeine needs. Most of them stay up at night for work and sleep less hours. The brand logo shows a deer sitting in its house drinking coffee with a light on behind it. Using this idea and drawing old German wooden windows, Waggner's packaging design was formed.
Dimensions & Packaging: Width 100 mm x Depth 70 mm x Height 280 mm
Tags: Coffee, Packaging, German product, Wallrus
Production Technology: This product is rotogravure-printing on metalized coffee pouch.
Design Challenge: Attention to the origin of the brand and the use of familiar forms for the packaging audience
Research: Examining familiar elements for audiences and consumers and presenting a questionnaire to consumers to find their insights on the way and reasons for coffee consumption.
Inspiration: Most of the coffee packages are simple and only the brand name is placed on them, which makes their designs repetitive on the store shelf. The consumer needs more than a name or brand. The design of Wagner packaging attracts the viewer's eye and is easily distinguishable on the shelf.
Project Duration: The project started in January 20221 in Iran and finished in April 2021 in Iran.
Operation Flow: This design on the shelf is well distinguished from other products and impresses the consumers and establishes an emotional connection with them.
Patents: Mockup: Wallrus Design Studio
Team Members: Creative Director: Matin Mirzaei
Image Credits: Mockup: Wallrus Design Studio