Kanpai Kemasan Arak Jeruk by Hui Tu is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2024

Kanpai Kemasan Arak Jeruk

by Hui Tu

Client: Hungkung University

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Kanpai Kemasan Arak Jeruk

Kanpai iyanaritu desain kemasan untuk arak jeruk (citrus liqueur) ripabbuwang ri Kota Taichung, Taiwan. Kota Taichung iyanaritu daerah paling battowa ripatuwo jeruk ri Taiwan, iyakiya arak jeruk lokala mabusung engkana, jaji riyebbuiwi séuwaé cara pengolahang baru untuk inungeng iyaé. Aseng Kanpai bettuanna "bottoms up" ri basa Cina, mabbotoi séuwaé pesta rieloreng. Gambara géométri buwa jeruk tankan sibawa ponkan mancaji ikon utama ri kemasangngé. Tékstur uliseng jeruk ripaitangngi lalo ri glazing sibawa lubbang parsial. Ukurang kemasangngé iyanaritu 80 x 80 x 240 milimeter.

The Recognition

About the A' Design Award Bessi

Kanpai Kemasan Arak Jeruk iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Kanpai Kemasan Arak Jeruk ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Kanpai Kemasan Arak Jeruk mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Dimensions & Packaging: 80 x 80 x 240 mm
Tags: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Production Technology: pet three dimensional printing, partial glazing & punching.
Design Challenge: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Research: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Inspiration: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Project Duration: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Operation Flow: Chill, Twist-off and Kanpai.
Patents: Copyrights Hui Tu, 2022.
Image Credits: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022