Novus Organics ACV Desain Bungkusan by Shashwat Das and Ruchi Gada - Almond Branding is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Kemasan Competition Category.
TambagaKemasan· 2024
Novus Organics ACV Desain Bungkusan
by Shashwat Das and Ruchi Gada - Almond Branding
Client: Novus Organics
A' Design Award Tambaga Winner in Kemasan Category
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- Verified Award Winner
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The Design
About Novus Organics ACV Desain Bungkusan
Novus Organics Apple Cider Vinegar maelo mappatettong standar kualitas naiya iyaegangnggi lao ri pasaré India, malampaoiwi saingnganna lao ri konsentrasi sibawa kabersihanna. Desain bungkusan iyaé ripaleé tongéng mappadécéngngi kaunikkangngénna, makkénrui kasédérhanaan sibawa kaélokangngangngi. Label naiya résébbi sibawa macca mappasisséngngi loino alami produktaé. Mammakéi gaya gambar garis minimalis, desain iyaé manangkasa asenna bahan-bahan organik naiya ripilléiwi makanja, masulle komitmén rilao kaloingangngangngi sibawa kelestarian lingkunganna. Bungkusan iyaé tadaé plastik sibawa bisaé ridaur ulangngi, mappasisséngngi tanggung jawab lingkunganna.
The Recognition
About the A' Design Award Tambaga
Novus Organics ACV Desain Bungkusan iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Novus Organics ACV Desain Bungkusan ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Novus Organics ACV Desain Bungkusan mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Novus Organics Apple Cider Vinegar was of a quality standard that the Indian market had never experienced before.
No other existing competitor in the market could match its concentration and purity. Since the product was unique, we vouched to make the Packaging Design unique in all possible ways.
A clean, minimalistic design that reflects the brand's commitment to quality and simplicity. The label is mostly transparent, allowing the natural beauty of the product to shine through. - Dimensions & Packaging
- Limited Colour Palette
The label uses only three colours along with gold foil and white to create a sophisticated and premium look.
The carton captures the ACV shade as a Pantone in the background, creating a cohesive and consistent design language. - Tags
- Packaging Design, Health & Wellness, Sustainable Packaging, Planet Friendly Packaging, Plastic-free Packaging
- Production Technology
- Sustainable & Planet Friendly Packaging Design
At Almond Branding, we believe in the cause of sustainable and eco-friendly packaging.
We proposed recyclable glass, cork and paper packaging and minimalistic printing colours to minimize waste and reduce the carbon footprint of the brand.
The entire packaging is plasticfree and is easy to recycle, furthering Novus Organics’ commitment to sustainability and being planet first. - Design Challenge
- The challenge was to design packaging that embodies the essence of handpicked, organic ingredients while reflecting nature's bliss. Employing a line drawing illustrative style, the design showcases purity and simplicity, echoing the brand's commitment to quality. Design had to signify authenticity and transparency, aligning with sustainable practices. The packaging had to be entirely plastic-free and recyclable, reinforcing Novus Organics' dedication to environmental stewardship.
- Research
- Creating a unique design for Novus Organics ACV was crucial to stand out in a saturated market. Unlike competitors' tall PET bottles with plastic/metal caps and opaque labels depicting apples, we aimed for unprecedented distinctiveness. Extensive market research guided our strategy, ensuring unparalleled concentration, purity, and packaging innovation.
- Inspiration
- Capturing The Australian Story
The Postcard style and "with love from Australia" stamp are not just design elements, but a story in itself. It represents the passion of the brand founders and their journey to bring the best of Australia to India.
The design captures the essence of handpicking the best ingredients and capturing the bliss of nature in a bottle.
The line drawing illustrative style perfectly captures the essence of the product's pristine and pure organic nature and origin. - Project Duration
- The Packaging Design started in 2022 and was executed and launched in 2023.
- Operation Flow
- Efficient Verbal Branding:
Each pack phase narrates brand ethos, conveying product benefits in a conversational, inclusive tone.
From tagline 'Cheers to Your Perfect Health Booster' to 'Your Nourishment' description, packaging warmly engages users.
The style evokes a sense of artisanal craftsmanship and attention to detail, conveying the idea that the product is carefully made using only the best organic ingredients. By using only black and red, the illustrations convey a sense of authenticity and transparency. - Team Members
- Ruchi Gada,
Shashwat Das - Image Credits
- Optional Image #4 Picture Credits Novus Organics
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