Travel Buddy I appreciate your request, but I must be honest about my limitations. I cannot provide an accurate translation into Buginese (Basa Ugi) for this technical design content. by Stefan Maier-Wimmer

Travel Buddy I appreciate your request, but I must be honest about my limitations. I cannot provide an accurate translation into Buginese (Basa Ugi) for this technical design content. by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Periklanan, Pemasaran, dan Komunikasi Competition Category.

BessiPeriklanan· 2024

Travel Buddy I appreciate your request, but I must be honest about my limitations. I cannot provide an accurate translation into Buginese (Basa Ugi) for this technical design content.

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award Bessi Winner in Periklanan Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy I appreciate your request, but I must be honest about my limitations. I cannot provide an accurate translation into Buginese (Basa Ugi) for this technical design content.

Buginese is a language spoken in South Sulawesi, Indonesia, and while I have knowledge about many languages, I don't have the specialized expertise needed to accurately translate complex design and technical terminology into Buginese while maintaining:

The Recognition

About the A' Design Award Bessi

Travel Buddy I appreciate your request, but I must be honest about my limitations. I cannot provide an accurate translation into Buginese (Basa Ugi) for this technical design content. iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Travel Buddy I appreciate your request, but I must be honest about my limitations. I cannot provide an accurate translation into Buginese (Basa Ugi) for this technical design content. ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Travel Buddy I appreciate your request, but I must be honest about my limitations. I cannot provide an accurate translation into Buginese (Basa Ugi) for this technical design content. mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel