Tambaga Grafis · 2024
Hunguest Hotels Fungsi Utama: Identitas Merek
- A' Design Award Tambaga 2024 in Grafis
- CLIENT: Studio NUR
- Estimated Number of Design Views: 15,994
- Verification code 75B2000DF7 · Verify this award
Colors
About Hunguest Hotels Fungsi Utama: Identitas Merek
Teks Buku: Hunguest Hotels iyanaritu identitas merek nariupa untuk séddi kelompo hotél Hungaria. Identitas iyaé mappallettu' pangobbi lao ri akualitasengngé sibawa akkonsisténseng. Jama-jamangngé makkoperi rédesain logo iya engkaénna sibawa sininna unsur visual, mappammulai ri tanra hotélé lettu' ri barang-barang tacéta'é. Maéga hotélé masséddi sibawa pusat spa na wellness, jaji désain-é mappaitang assiselleng sibawa uwai. Logoé iyanaritu huruf H bébbe' iya nabentu' polé ri sédde-sédde uwai, na warna utama merekku iyanaritu bulawali. Nagunakang tellu cara: pattaréang lettpress, sampu' menu kulita' iya nauki timpa'na, sibawa tanra aju iya nauki ceko'na.
About the A' Design Award Tambaga
Hunguest Hotels Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Hunguest Hotels Fungsi Utama: Identitas Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Hunguest Hotels Fungsi Utama: Identitas Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Image Credits
- photographs by András Zoltai and Zoltán Gali
