Imoment Seri Ballo Alkohol Macéwé' by Hu Wan and Li Jianpeng is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Pangan, Minuman, dan Seni Kuliner Competition Category.
TambagaSeni Kuliner· 2024
Imoment Seri Ballo Alkohol Macéwé'
Client: Netease Yanxuan Trading Co. Ltd
A' Design Award Tambaga Winner in Seni Kuliner Category
- 64,383
- Verified Award Winner
- Verify Award Status for #154735
The Design
About Imoment Seri Ballo Alkohol Macéwé'
Tau-tau muda maeloi inum ballo alkohol macéwé' nasaba namaelo wenni maega séddi nakana santai, maega sibawa mappasiagang tau siagang. Pabicarai menré naisseng maéga wenni-wenni riolo ripakégai imoment, polé pura maéga imoment iyaréga komitmenngé nataro wenni-wenni mabéla, maega, sibawa de' natinulu ri seri alkohol macéwé' makkutaéna design nateppa lebbi maega ripalebbi produk sengessé ri pasaré. Napateppungeng penglihatan sibawa wenni awé baringnié, produk éwai nampakéna pengalaman minum alkohol macéwé' makkutana rioloi.
The Recognition
About the A' Design Award Tambaga
Imoment Seri Ballo Alkohol Macéwé' iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Imoment Seri Ballo Alkohol Macéwé' ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Imoment Seri Ballo Alkohol Macéwé' mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Young consumers tend to consume low-alcohol beverages in order to achieve a slight buzz that brings relaxation, joy and share with others. Compared to many similar products on the market, the important selling point is presenting stunning, beautiful, and unforgettable moments through design. By blending visual and physiological intoxication, the product provides an immersive experience of slight inebriation.
- Dimensions & Packaging
- Available in multiple sizes and shapes
- Tags
- Low-alcohol drinks, brand series visual aesthetics, packaging design, illustrations.
- Production Technology
- To present a visually experience of transparent gradient sky colors, large areas of shrink film are used to wrap transparent glass bottles and aluminum cans, ensuring visual integrity and compatibility with the shape of most containers.
- Design Challenge
- In terms of art, the gradient colors are difficult to reproduce consistently across different mediums. Therefore, designers redesigned and established a standard format that could adapt to different shapes. In order to achieve the technical requirements of the design, tried seven different techniques, and successfully balanced the effect and cost by using heat shrink film.
- Research
- The designers found that many low-alcohol drinks use a lot of text or illustrations to convey information, emphasizing fun. However, i moment aims to provide consumers of relatively low-priced alcoholic beverages with a higher quality experience and emotional guidance for light drinking, so the team focus on defining and designing accordingly. Combine color emotions with the taste of the drink to better provide consumers with spiritual value and commercial differentiation.
- Inspiration
- Use the beautiful moments before sunrise and sunset, and integrate the visual impact of scenes into the packaging and design interfaces, to help young consumers better experience their own moments of joy when opening i moment drinks.
- Project Duration
- The project started in June 2022 and finished in August 2022 in Hangzhou, and was exhibited in September 2022.
- Operation Flow
- Firstly, the team create the concept and organize the natural materials required for it, which are then drawn into standardized forms. Then design for different products and packaging containers according to their respective shapes. After the design plan is output, proceed with the sampling process. Each type of sampling process goes through at least three rounds, ultimately resulting in high-quality products through constant refinement.
- Team Members
- Hu Wan
Li Jianpeng - Image Credits
- Creator Hu Wan
Illustrator Li Jianpeng
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
