Chavannes Bungkusang Teh Chavannes by Yifu Pan

Chavannes Bungkusang Teh Chavannes by Yifu Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2025

Chavannes Bungkusang Teh Chavannes

by Yifu Pan

Client: Chavannes

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #155257

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chavannes Bungkusang Teh Chavannes

Chavannes iyanaritu bungkusang teh iya ripancajiwi selaku proje sisemmung ri yelle' Chavannes Tea sibawa Dunhuang Museum ri Cina. Bungkusang iyaé mancaji bagiang polo pituE série iya nasumangeki'i laleng Sutera iya cinampe'é, na édisi iyaé mala Dunhuang ri Provinsi Gansu selaku téma visuál pokoé. Gambara Flying Apsaras polé ri dinding-dinding Dunhuang ripaddupangeng sibawa Wuyi Rock Tea untu' mappaitangngi siruntu'na budaya Laleng Sutera sibawa teh. Kotta' hadiyaé ripancaji polé ri karton kebo-kebo (gray board) sibawa kertas istimewa nasibawang teknik hot stamping, UV, enrengngé cetta reliéf. Engka duwa laci sisullé-sullé, tungke'-tungke'na ritaroi tellu kotta' baiccu, na tungke'-tungke' kotta'é ritaroi séddi kantong teh.

The Recognition

About the A' Design Award Tambaga

Chavannes Bungkusang Teh Chavannes iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Chavannes Bungkusang Teh Chavannes ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Chavannes Bungkusang Teh Chavannes mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This product is a joint product of Chavannes Tea and the Dunhuang Museum in China. Sha Huang is one of the seven silk road mask series products of Chavannes Tea, and China's Gansu Dunhuang is the main visual element, combining the Flying Apsaras sculptures of Dunhuang with Chinese Wuyi Rock Tea. It showcases the fusion of the Silk Road and tea culture. In our design, we use exquisite illustration envelopes and double-drawer boxes to display the refinement of the tea packaging and brand tonality.
Dimensions & Packaging: 250mm（W）*45mm（D）*180mm（h）
Tags: CHAVANNES,panyifu,IFPD,tea package,YIFUPAN
Production Technology: The process uses gray plate material and special paper, combined with hot stamping/UV/relief printing techniques. The box is a double-drawer box with three small boxes on both sides, each containing a separate tea bag.
Design Challenge: n this series, we need to maintain the same illustration and packaging design style as the other six Silk Road series of the tea brand. While delivering the brand value of tea.
Research: The Silk Road Dunhuang Flying Apsaras Series packaging we designed for Chavannes Tea is the first of the seven series we designed for the brand.
From the ancient Sanxingdui to the Terracotta Warriors of Emperor Qin Shi Huang to Dunhuang, it follows the route of the ancient Silk Road from east to west. This packaging is the Dunhuang Flying Apsaras series.
In terms of craftsmanship and illustration, we have made every effort to restore the beauty of the fusion of Dunhuang murals and Chinese tea. It is not only a fusion of culture and visuals, but also a fusion of the ancient Silk Road and tea.
Inspiration: The inspiration for the packaging design of Chavannes Tea comes from the ancient Silk Road that passed through Dunhuang in China. The exquisite style of the packaging is derived from the Flying Apsaras and Buddha statues in the Dunhuang murals, which we combined with Wuyi Rock Tea. We showcase the brand colors imperial purple and the brand symbol to display the overall tone of Chavannes Tea.
Project Duration: 2024/5
Operation Flow: The gift box of this tea package is light and compact, and adopts the form of opposite-pull drawer packaging, which is easy to carry and collect. Gray board gift boxes and cardboard four-color printing envelopes are used, while different processes such as bronzing, UV and bump are used to highlight the temperament of packaging and the classical and mysterious beauty of the Silk Road and Chinese Dunhuang culture.
Team Members: Yifu Pan
Image Credits: Designer/Photo/video Yifu Pan