Salaka Kemasan · 2024
Miok Pabbungkusna Bir Susu
by Iris Fan
- A' Design Award Salaka 2024 in Kemasan
- CLIENT: Miok
- Estimated Number of Design Views: 32,338
- Verification code 653A11C2C5 · Verify this award
Colors
About Miok Pabbungkusna Bir Susu
Miok iyanaritu rancangan pabbungkus untu' bir susu iya ribalu'e ri laleng kaleng. Iyaro inungengnge pasitujui susu macenning sibawa makecci enrengnge busa bir, sibawa mappunnai probiotik enrengnge alkohol maponco'. Konsep rancanganna iyanaritu passeuwang. Ri sekelilinna hurupu' Miok iya mallajangnge, duwa bentu' uwae massilomo mancaji bentu' baru. Basa penrita-na maserro, madinamis, sibawa mario. Logona iyanaritu unsur pongna ri kalengnge, nasaba iyaro merek-e magampang riissengngi ri pasa'e. Tungke' kaleng mattampung 375 mililiter. Sistem pabbungkus-e nappunnai peti hadia, peti pakkiring, sibawa peti riwawa untu' balu'-balu' online sibawa ri toko.
About the A' Design Award Salaka
Miok Pabbungkusna Bir Susu iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Miok Pabbungkusna Bir Susu ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Miok Pabbungkusna Bir Susu iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
