Freeway Loud Animasi Barang 3D by Mateus Morgan

Freeway Loud Animasi Barang 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Salaka in Desain Film, Video, dan Animasi Competition Category.

SalakaFilm· 2024

Freeway Loud Animasi Barang 3D

by Mateus Morgan

Client: Morgan Studio

A' Design Award Salaka Winner in Film Category

68,279

Verified Award Winner

Verify Award Status for #156123

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeway Loud Animasi Barang 3D

Freeway Loud iyanaritu animasi barang tellu dimensi iya riébbué untu' séddi merek sapatu. Iyaé animasié mappaitangngi séddi sapatu ri laleng lingkungan industri, naiya mésin-mésinné paitai pada-pada patuwoi iyaro barangngé. Iyaro sapatué rimodelekengngi sibawa teknik hard surface ri laleng 3ds Max, mappaké foto selaku referensi. Teksturna riébbu polé ri gambara' bingkulang sibawa kuas digital, na iyaro adegangngé rirender sibawa Vray ri ukkuran 1920 lao 1080 piksel. Iyaé animasié riébbu untu' ripaké ri online, na akkattana iyanaritu untu' malai pappénessa naolai gambara' bawang, dé' nappaké tulisang pappakatajang.

The Recognition

About the A' Design Award Salaka

Freeway Loud Animasi Barang 3D iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Freeway Loud Animasi Barang 3D ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Freeway Loud Animasi Barang 3D iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
Dimensions & Packaging: 1920X1080
Tags: shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
Design Challenge: The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
Project Duration: The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca