Dragon Year Gift Kemasang Teh by Tao Ran

Dragon Year Gift Kemasang Teh by Tao Ran is a highly esteemed winner of the very prestigious 2024 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2024

Dragon Year Gift Kemasang Teh

by Tao Ran

Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd

A' Design Award Bessi Winner in Kemasan Category

11,842

Verified Award Winner

Verify Award Status for #157666

View at A' Design Award Press Release Award Badge

Colors

The Design

About Dragon Year Gift Kemasang Teh

Dragon Year Gift iyanaritu desain kemasang untu' teh Pu'er, ripancaji selaku pakkasuwiyang untu' Pesta Semi Cina. Desain iyaé mala' inspirasi polé ri naga, olokolo' iya rianggapé makessing lao ri mitologi Cina riyolo, sibawa polé ri daérah bulu-bulué Yunnan, tampa' assalenna teh Pu'er. Gambar naga iya nirioloka' mattulis calligraphy sibawa lukisang tinta nasibawang simbol naga iya mabbentu sederhana napa'jari sibawa software grafis. Kemasang luwarenna iya makessingngé (sederhana) sitongeng-tongeng silaingeng sibawa gaya tinta iya makessingngé (berani) ri kemasang laleng. Kertas kapasa' iya ripancaji nasibawang bawang lima' polé ri komunitas etnik lokal, riscreen print, na tungke' unangenna mancaji unik.

The Recognition

About the A' Design Award Bessi

Dragon Year Gift Kemasang Teh iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Dragon Year Gift Kemasang Teh ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Dragon Year Gift Kemasang Teh mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
Dimensions & Packaging: 200mm x 200mm x 4mm
Tags: Packing，Tea packaging，Pu'er tea packaging，Dragon Year
Production Technology: The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
Design Challenge: In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
Research: In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
Inspiration: The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
Project Duration: The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
Operation Flow: As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
Patents: Copyright
Name: Tao Ran
Year: 2023

Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd