Grumpy Bums Kemasan Set Roti Ana'-Ana' by Angela Spindler

Grumpy Bums Kemasan Set Roti Ana'-Ana' by Angela Spindler is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2024

Grumpy Bums Kemasan Set Roti Ana'-Ana'

by Angela Spindler

Client: Depot Creative

A' Design Award Tambaga Winner in Kemasan Category

16,738

Verified Award Winner

Verify Award Status for #157788

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grumpy Bums Kemasan Set Roti Ana'-Ana'

Agensi ripogau narilalang proposisi merek Sweet Victory napatettongeng sempurnana manfaat-manfaatna merekke. Napogau' bahasa kamenangnga. Makkeda identitas verbal strategis sibawa narasi, narilalang identitas visual namaloloko, narigambar maskot merek Grumpy Bums sibawa narideseng kemasan produk sibawa aset digital. Engkalingai nilai inti merekke: kesehatan, kebersamaan sibawa tanrékkoni susah kekotoran, agensi naridede kemasan ripakaingaé menarik sibawa marola, nasipakasikalabini sapo-sapo makkeda roti-roti.

The Recognition

About the A' Design Award Tambaga

Grumpy Bums Kemasan Set Roti Ana'-Ana' iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Grumpy Bums Kemasan Set Roti Ana'-Ana' ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Grumpy Bums Kemasan Set Roti Ana'-Ana' mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The no-added-sugar kids’ treat that’s satisfyingly sweet.

Grumpy Bums is an exciting, first-to-market, baking kit for kids, without added sugar. We developed the brand proposition of ‘Sweet victory’, summing up the brand benefits perfectly. We crafted a language of triumph.

Drawing from our strategic verbal identity and narrative, we've developed a whimsical visual identity for the Grumpy Bums brand. This includes the creation of endearing brand mascots, alongside the design of captivating product packaging and engaging digital assets
Dimensions & Packaging: Box dimensions are as follows:
140 x 200 x 35MM
Tags: HealthySnacks SnackPackaging PackagingDesign NoAddedSugar BrandingDesign GrumpyBumsDesign
Production Technology: All boxes were printed using 1 spot colour and CMYK, with an aqueous varnish.
Design Challenge: Collaborating with a startup business can present unique challenges, notably navigating budget constraints and identifying viable solutions within the constraints of low production volumes.
Research: Grumpy Bums, is the pioneering baking kit for kids that delivers a satisfyingly sweet treat without any added sugar. Our brand proposition, Sweet Victory, encapsulates the essence of our wholesome approach perfectly.

We've cultivated a language of triumph, embodying optimism, energy, and a supportive tone that aligns with the consumer's journey. From our strategic verbal identity and narrative, we've brought to life a vibrant visual identity, complete with charming brand mascots and captivating product packaging, ensuring an engaging and delightful experience for families everywhere.
Inspiration: Our packaging is designed to transform baking into an engaging and delightful experience, uniting families in the joy of creation.

Featuring charming illustrations of muffins, our packaging mirrors the effortless nature of our products. With their lively personalities and universal appeal, these illustrations serve as powerful assets for campaigns, elevating brand visibility and fostering lasting connections with consumers. Immerse yourself in a world where baking isn't just a task—it's a memorable journey shared with loved ones.
Project Duration: The project started in July 2021 and was completed in January 2022 in Sydney Australia
Operation Flow: The product comes with super easy, kid-friendly instructions that make baking fun for the whole family. Plus, all the key ingredients are included except for eggs and milk, making it a stress-free baking adventure together.
Team Members: Creative Director/Designer/Illustrator: Angela Spindler