Inheritance Pakkébbu Botolo' Ballo' by Easyou Design

Inheritance Pakkébbu Botolo' Ballo' by Easyou Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2024

Inheritance Pakkébbu Botolo' Ballo'

by Easyou Design

Client: Easyou brand design

A' Design Award Salaka Winner in Kemasan Category

29,045

Verified Award Winner

Verify Award Status for #158092

View at A' Design Award Press Release Award Badge

Colors

The Design

About Inheritance Pakkébbu Botolo' Ballo'

Inheritance iyanaritu séddi désain pakkébbu untu' ballo' Cina. Botolo' kacana mappunnai bentu' minimalis iya pasisumpungngéngngi wiring mabbulekké sibawa pondasi masagi eppa', situru' pahang toriolo makkedaé langié mabbulekké na linoé masagi eppa'. Pattongko'na botoloé ribentu' pada songko'na Su Dongpo na magampang riakkatenning sibawa ritimpa'. Enneng gambara' macurita passalenna curitana kaluargana Tellu Su sibawa angke'-angke' iya siyala'é sibawa iyaro. Petti saliwenna riébbu polé ri karutasa matebbe' mapadécéng sibawa embossing na lapisi UV. Iyaé désainngé mattujuangngi mappaitangngi warisang budaya Cina lao ri pakkonsumé.

The Recognition

About the A' Design Award Salaka

Inheritance Pakkébbu Botolo' Ballo' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Inheritance Pakkébbu Botolo' Ballo' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Inheritance Pakkébbu Botolo' Ballo' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Highlighting the cultural heritage and essence of the Three Su's family, our packaging design combines a minimalist bottle design with six unique illustrations, narrating their historical stories. The bottle cap resembles Su Dongpo's iconic hat, while the eaves of the bottle symbolize "heaven is round and the earth is square." This design enhances product recognition, allowing consumers to gain a deeper understanding of Chinese culture.
Dimensions & Packaging: Bottle dimensions:95mmx95mmx259mm
Packaging dimensions:125mmx125mmx234mm
Tags: Packaging design，Liquor packaging design，Glass material packaging，Deluxe box design，Illustration，Su Dongpo image，Three Su‘s culture
Production Technology: Our design emphasizes high-quality materials and advanced techniques. The glass undergoes precise processing to create the eaves shape, balancing round edges and square bottoms to echo "heaven is round and earth is square," maintaining visual texture and transparency. The bottle cap resembles Su Dongpo's hat. The outer box, made of premium cardboard, uses embossing and UV coating for appearance and durability. Advanced molding and printing ensure consistency and quality in production.
Design Challenge: This wine packaging design showcases a profound exploration and meticulous presentation of the Three Sūs culture. Through in-depth research into the history and cultural heritage of the Three Sūs family, its essence is integrated into the packaging design, highlighting not only the product's high quality but also the richness of its cultural connotations. The clever use of illustrations to present six stories representing the core values of the Three Sūs family demonstrates the design team's unique insights and aesthetic pursuits. Through such design, consumers not only taste fine wine but also deeply perceive the charm of the Three Sūs culture. This fusion of traditional culture and modern design is bound to attract more attention and appreciation from consumers.
Research: The research direction for this wine packaging includes exploring the historical origins of the Three Sūs culture, integrating appearance elements, and designing illustrations. By incorporating the historical background and cultural heritage of the Three Sūs family into the packaging design, we aim to showcase both high quality and cultural significance. Through six illustrated stories representing the virtues of "benevolence, righteousness, harmony, filial piety, inheritance, and virtue," we aim to present the rich cultural charm of the Three Sūs culture within the packaging, offering consumers a deeper understanding and appreciation of it.
Inspiration: The inspiration for the packaging of "Three Sūs' Family Tradition" liquor comes from the rich connotations and historical heritage of the Three Sūs culture. The Three Sūs are a renowned literary family in Chinese cultural history, with their works beloved by many and deeply influential. Therefore, we aim to pay homage to this cultural tradition and carry it forward through our packaging design.
Project Duration: The project started in June 2023 in Chengdu and finished in December 2023 in Sichuan Chengdu.
Operation Flow: The bottle cap resembling Su Dongpo's hat is easier to grip and open. This design facilitates easy opening. The bottle body transitions from a larger grip at the top to a smaller one at the bottom, transitioning from square to round, ensuring consumers can hold the bottle comfortably and securely without slipping.
Team Members: Creative Director:Aura Lee
Design Director:Ohon
Designer:Hong Qiu
Yongqi Liu
Miln
Chasel