Lax Pammarékéna Merek by Jonathan Ramirez and Juliana Betancur

Lax Pammarékéna Merek by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Grafis, Ilustrasi, na Komunikasi Visual Competition Category.

TambagaGrafis· 2024

Lax Pammarékéna Merek

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

A' Design Award Tambaga Winner in Grafis Category

14,784

Verified Award Winner

Verify Award Status for #158898

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lax Pammarékéna Merek

Klién mabbéré tugas ripattaliwi logo ri kompani pangngumpuléng data siagang CRM messaging, namallaui konsep digital siagang modéreng. Aséngngi "Lax" naléttué ri "ChiLax" iyaréga "ReLax", mabbicara kalambusié ritau pammakéna. Narekko malambai bédda, napattaliwi lambang até, makkanjaié pémasalangngé pelanggang naséddié liléng ri bisnis CRM otomatis. Piksél napattaliwi makkanjaié patutui data siagang digitalisasi. Jaji, nasiruntungngi élemén-élemén patokko: até ritau assiturusiangngé pelanggang, piksél ritau data, siagang X ritau kalambusié.

The Recognition

About the A' Design Award Tambaga

Lax Pammarékéna Merek iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Lax Pammarékéna Merek ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Lax Pammarékéna Merek mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango