Satine Fresh Milk Kemasang Susu by Pesign

Satine Fresh Milk Kemasang Susu by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2024

Satine Fresh Milk Kemasang Susu

by Pesign

Client: Yili Group

A' Design Award Tambaga Winner in Kemasan Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Kemasang Susu

Satine Fresh Milk iyanaritu desain kemasang édisi terbatas untuk produk susu segara. Wadanna ripancaji sinrupa kaléng susu, riyébbu polé ri PE plastik iya wedding maccappu' (degradable). Bentu gambarna mammula ri ulunna naga iya rilingkariyi ri corongan-corongan sibawa bunga-bunga iya mabbotting-riolo, iya mancaji tanra Taung Baru. Proses ripangngoloreng iya siturui'na dengan seni tellonge (window art) tradisional mébbui pola iya alusu'. Puranana nainungi susuwé, kemasangngé wedding ripakéi paimeng ri ana'-ana' selaku kanto' cikali untu' kaddo-kaddo, selaku lampu wenni, iyaréga selaku lampu féstival. Pilihang-pilihang untu' pakéi paimeng iyaé mpakei anrasa'na buwang-buwangngé sibawa palowangngi umuru' kemasang féstival.

The Recognition

About the A' Design Award Tambaga

Satine Fresh Milk Kemasang Susu iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Satine Fresh Milk Kemasang Susu ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Satine Fresh Milk Kemasang Susu mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua