Heti Branding sibawa Packaging naébbu Cansu Dagbagli Ferreira

Heti Branding sibawa Packaging naébbu Cansu Dagbagli Ferreira iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2024

Heti Branding sibawa Packaging

ᨑᨗ Cansu Dagbagli Ferreira

ᨀᨒᨗᨕᨙ: Cansu Dagbagli Ferreira

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

17,393

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #158924

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Heti Branding sibawa Packaging

Heti, asengng naiya mappole ri ada Dakota masedding Bola, maeloi minuman marancangiwi ése bola mabbele rasa alami napaddui, mappabélaiwi taneng asli Amerika Utara. Merek dampak sosial iyé mallélé bagiang revenue na mangolosuriyang komunitas suku. Effortless Wisdom, konsep branding na, mattongéng ilustrasi gaya pribumi sibawa rasa, mabbele packaging marancang inspirasi pole ri simetri geometris seni Dakota, mabbawa keseimbangan sibawa harmoni. Desain é masiduppai palet monokrom mabbele aksen warna, mattekkengi laloénna seni pribumi ripancaji modéren.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Heti Branding sibawa Packaging iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Heti Branding sibawa Packaging ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Heti Branding sibawa Packaging mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Ukurang & Kemasang: 12 oz can label dimensions are 151 x 195 mm
Tag: native, indigenous, social, infused, drink, illustration
Téknologi Produksi: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Tantangeng Désain: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Panélitiang: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Inspirasi: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Wettu Proyék: 8 months, 2023-2024, United States and France
Alur Opérasi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery