Tambaga Kemasan · 2024
Hangzhou Scenery Fungsi Utama: Kamasang Uwae Mineral
by Peng Guozhi
- A' Design Award Tambaga 2024 in Kemasan
- CLIENT: Peng Guozhi Strategic Packaging Studio
- Estimated Number of Design Views: 15,021
- Verification code 3498DEAC16 · Verify this award
Colors
About Hangzhou Scenery Fungsi Utama: Kamasang Uwae Mineral
Teks Buku: Hangzhou Scenery iyanaritu séri kamasang uwae mineral iya mappunnaiyé assasang butiro kaca. Butiroé makanjarreng 60 mm lampéna, 60 mm mallowangenna sibawa 210 mm tanréna, sibawa naonroi 318 milliliter. Bentu iya ma'lasa-lasaé nakullé pakapoléi wettu ricakkangi. Kaca ripake ri onrong plastik, nasaba butiroé weddingngi ripake paimeng nenniya makurangi ancurang. Labbélaé riebbu sibawa cara heat transfer printing sibawa naonroi wéddigngeng iya battowaé ri kaca. Gambar-gambaré mappaita tanra-tanra tongengngé ri Hangzhou, Cina, ri yalémmennaro Danau West, Terusang Battowa, sibawa Taman Rawa Nasional Xixi.
About the A' Design Award Tambaga
Hangzhou Scenery Fungsi Utama: Kamasang Uwae Mineral iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Hangzhou Scenery Fungsi Utama: Kamasang Uwae Mineral ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Hangzhou Scenery Fungsi Utama: Kamasang Uwae Mineral mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- The sleek and ergonomic bottle shape ensures a comfortable grip. Opting for glass, a more eco-friendly material compared to PET, encourages consumers to reuse the bottle, contributing to a reduction in plastic waste and lessening our environmental footprint.
- Dimensions & Packaging
- Width 60mm x depth 60mm x height 210mm
- Tags
- Water, Water Packaging, Mineral Water Packaging, Beverage Packaging, Packaging Design
- Production Technology
- Use heat transfer printing technology to produce labels on the glass bottle.
- Design Challenge
- Designing large-area, vibrant, and intricately detailed labels for glass bottles through heat transfer printing is a challenging task. We personally visited multiple glass bottle factories, immersed ourselves in their workshops, and actively participated in the production of samples, continuously refining and optimizing our design to achieve a stunning effect.
- Research
- In Hangzhou, China, we immersed ourselves in extensive consumer interviews, understanding their perspectives on bottled water and listening to their consumption needs. Concurrently, we delved into the city's cultural tapestry, conducting in-depth research on iconic landmarks, historical narratives, and local legends. To ensure our packaging design stands out in the market, we meticulously studied both domestic and international water packaging trends. Finally, combining modern and international aesthetics with traditional Chinese cultural elements, we created this packaging series.
- Inspiration
- Hang Water is a homegrown brand from Hangzhou, China, aspiring to be the city's ambassador. This series of packaging draws inspiration from iconic landmarks of Hangzhou like the Archaeological Ruins of Liangzhu City, Grand Canal, West Lake, Xixi National Wetland Park, and Asian Games venues. Through a collection of vibrant illustrations, we aim to dynamically showcase Hangzhou's urban features, covering its history, culture, environment, ecology, and modernity.
- Project Duration
- December 2023,launched in Hangzhou, China.
- Operation Flow
- The bottle design boasts a convenient 318-milliliter capacity, promoting a one-time consumption without any environmental guilt, minimizing wastage.
