Salaka Kemasan · 2024
Lays Dungeons And Dragons Pabbungkusna Anre
by PepsiCo Design and Innovation
- A' Design Award Salaka 2024 in Kemasan
- CLIENT: PepsiCo
- Estimated Number of Design Views: 34,173
- Verification code 96CE549C28 · Verify this award
Colors
About Lays Dungeons And Dragons Pabbungkusna Anre
Lays Dungeons and Dragons iyanaritu séddi désain pabbungkus anre iya riébbué untu' sitongeng-tongeng kerupu' lame. Iyaé pabbungkusé ripallebbangngi silaong film taung 2023 Dungeons and Dragons, Honor Among Thieves, na risibawangngi to' séddi paket influencer. Désainna mala inspirasi pole ri lino fantasi film-é. Tokoh pongna iyaé kampanyé iyanaritu The Potato, séddi karakter iya mompoé ri laleng film-é sibawa iyanaritu lame tongeng-tongeng. Téma-é pasisumpungngi carita-é lao ri lame iya ritanengngé ri lebbi 100 galung ri Amerika Serikat sibawa Kanada iya mabbéréangngé bahan untu' kerupu'-é.
About the A' Design Award Salaka
Lays Dungeons And Dragons Pabbungkusna Anre iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Lays Dungeons And Dragons Pabbungkusna Anre ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Lays Dungeons And Dragons Pabbungkusna Anre iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
