Bessi Kemasan · 2024
Mirinda Global Refresh Fungsi Utama: Pakkasing Inuman
by PepsiCo Design and Innovation
- A' Design Award Bessi 2024 in Kemasan
- CLIENT: PepsiCo
- Estimated Number of Design Views: 22,374
- Verification code D351D94D78 · Verify this award
Colors
About Mirinda Global Refresh Fungsi Utama: Pakkasing Inuman
Teks Buku: Mirinda Global Refresh iyanaritu desain pakkasing inuman iya ripancaji untu' merek inuman lunak berkarbonasi. Pakkasing iyaé mabbéréang ri merek-é séuwaé sudut pandang iya cara mabaru sibawa mabbéda ri laleng kategori inuman lunak berkarbonasi. Bahasa visualna macakka, moderen, sibawa kreatif, iya ripancajié sibawa mattingaraeng ri paddisengeng ana' rumang, digital, sibawa iya makessing mitai sitinaja. Desain-é toi mappannessai warisang merek-é ri laleng rasa buwa-buwang iya mabaru sibawa mappagelloi. Rupa iya narammélléngngé makkatta untu' patettongngi paddisengeng iya lebbi battowaé sibawa bantu merek-é mallahilangi ri laleng pasa'é sibawa engkae makkekkuang.
About the A' Design Award Bessi
Mirinda Global Refresh Fungsi Utama: Pakkasing Inuman iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Mirinda Global Refresh Fungsi Utama: Pakkasing Inuman ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Mirinda Global Refresh Fungsi Utama: Pakkasing Inuman mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Press Kit
- Unique Properties
- Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.
- Inspiration
- The Design Team approached this brand restage with the tastes of Gen-Z in mind. Creativity is cultural currency for this digital-first and hyper-visual generation, where memes, emojis, and remakes are worth a million words. We know the updated look and feel had to be more vibrant, authentic, creative and modern for Gen-Z to take notice.
