Tambaga Kemasan · 2024
Pepsi X Spotify Fungsi Utama: Kemasan Ininung
by PepsiCo Design and Innovation
- A' Design Award Tambaga 2024 in Kemasan
- CLIENT: PepsiCo
- Estimated Number of Design Views: 32,713
- Verification code 2F49424E00 · Verify this award
Colors
About Pepsi X Spotify Fungsi Utama: Kemasan Ininung
Teks Buku: Pepsi x Spotify iyanaritu desain kaléng ininung édisi terbatas iya ripancajiangngé untuk pabbaca Mesir. Karya senié iyaé napaddupangeng identitas visualna Pepsi sibawa Spotify sicoccorenna. Wara Pepsi iya matterué naccampuru sibawa wara hijau macakké iya nasibawangngé Spotify sibawa dunia rap ri Mesir. Ri bokoé napaké pola glitch sibawa lapisang kertas riyoloi iya mabbiring sureq lagu iya riyokii tangeng. Séuwaé kode QR iya ritaroé ri kalengngé mémmakkéddi tau untuk maréngkalinga lagu Pepsi iya ripancajiangngé untuk kampanye cashback. Séddi kit influencer napancajiangngé sibawa kaléngngéro.
About the A' Design Award Tambaga
Pepsi X Spotify Fungsi Utama: Kemasan Ininung iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Pepsi X Spotify Fungsi Utama: Kemasan Ininung ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Pepsi X Spotify Fungsi Utama: Kemasan Ininung mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.
Press Kit
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
