Salaka Kemasan · 2024
Pepsi Big Football Event LTO Pakkémasang Énungeng
by PepsiCo Design and Innovation
- A' Design Award Salaka 2024 in Kemasan
- CLIENT: PepsiCo
- Estimated Number of Design Views: 118,111
- Verification code 41F3011DA2 · Verify this award
Colors
About Pepsi Big Football Event LTO Pakkémasang Énungeng
Pepsi Big Football Event LTO iyanaritu séddi désain pakkémasang énungeng untu' wettu makurung iya riébbu untu' séddi turnamén bal-balang battowa iya ripogau' ri Qatar ri taung 2022. Pakkémasangngé mappaitangngi poto-poto pallolongeng bal-balang tongeng-tongeng polé ri maéga bangsa, iya mala rasa marennu maraja iya narasakengngé wettunna pertandingangngé. Filter cè' ripaké ri gambar-gambaré untu' pappaénggerang ada' maccé' rupa ri yolona pallolongengngé sibawa untu' mabbéré pandangeng seni. Visual utama sibawa animasi iya sicoco' patterrusi basa grafis iya padaé. Akkattana iyanaritu passéddiwi mérék-é sibawa pallolongeng bal-balang lokal-é wettunna acaraé.
About the A' Design Award Salaka
Pepsi Big Football Event LTO Pakkémasang Énungeng iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Pepsi Big Football Event LTO Pakkémasang Énungeng ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Pepsi Big Football Event LTO Pakkémasang Énungeng iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
