Kweichow Moutai Sanhua Flying Apsaras Pangebbu' Pammoko' Baijiu naébbu Ying Song Brand Design Shenzhen Co., Ltd iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2024

Kweichow Moutai Sanhua Flying Apsaras Pangebbu' Pammoko' Baijiu

ᨑᨗ Ying Song Brand Design Shenzhen Co., Ltd

ᨀᨒᨗᨕᨙ: Kweichow Moutai Co.,Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

34,951

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #160697

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Kweichow Moutai Sanhua Flying Apsaras Pangebbu' Pammoko' Baijiu

Kweichow Moutai Sanhua Flying Apsaras iyanaritu rancangan pammoko' untu' inungeng keras baijiu polé ri Cina. Rancanganna makkégunai motif Flying Apsaras polé ri lukisan dinding Dunhuang, séuwa unsuru' iya engkato ri tanra dagang mérékna. Iyaro gambara' rilukis sibawa lima situru' gaya seni lukisan dinding Cina riolo sibawa ritaro ri latta' makessing macakka' warna kuning, warna iya biasaé ri lukisan dinding Dunhuang. Kotana ritimpa' polé ri seddé ataunna, na rangkang-rangkang mabbentu' ellung mallapi' dua mattulilingiwi botoloé ri lalenna. Botoloé ritimpa' polé ri tutu' bessié ri yasé'na. Kotana riyébbu polé ri karettasa', na botoloé polé ri keramik sibawa bessi.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Kweichow Moutai Sanhua Flying Apsaras Pangebbu' Pammoko' Baijiu iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Kweichow Moutai Sanhua Flying Apsaras Pangebbu' Pammoko' Baijiu ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Kweichow Moutai Sanhua Flying Apsaras Pangebbu' Pammoko' Baijiu iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Ukurang & Kemasang: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Tag: Chinese Baijiu packaging, packaging design
Téknologi Produksi: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Tantangeng Désain: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Panélitiang: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspirasi: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Wettu Proyék: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Alur Opérasi: The box is opened from the right side, and the bottle is opened from the top metal cap
Anggota Tim: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Krédit Gambar: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen