Extra Melty Upgrade Bungkusan Mint naébbu ShinyBay Design

Extra Melty Upgrade Bungkusan Mint naébbu ShinyBay Design iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2024

Extra Melty Upgrade Bungkusan Mint

ᨑᨗ ShinyBay Design

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

14,851

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #160786

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Extra Melty Upgrade Bungkusan Mint

Tim desain mappobbéi konsep salju malébu, simbol sifat parodukè mapasieddong stress. Ritarima silaongé elemen merek narekko logo EXTRA sibawa swoosh, iyaéro tim desain magauk évolusi visual swoosh é tongengngi jajié lintasan ski untu passanré karakter kartun masipajéng, mappasitau tema é. Naita makanja buah-buahan é déga gare' pitandai rasa sawai, aganna papan ski mabelaè iya tonji, namalengkapi storytelling é. Mattujuwi nasabai wettuwa ngicipi permen mint é nalaoi pengalaman sipong marusuru ski ri bawa sibawa ri pikiranna konsumen.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Extra Melty Upgrade Bungkusan Mint iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Extra Melty Upgrade Bungkusan Mint ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Extra Melty Upgrade Bungkusan Mint mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds.
Tag: IP integration, Visual assets enhancement, Brand identity, Consumer interaction
Tantangeng Désain: We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
Inspirasi: The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
Wettu Proyék: 6 months in Shanghai,China
Krédit Gambar: ShinyBay Design

ᨅᨌ ᨔᨗᨕᨑ ᨄᨙᨑᨙᨔᨙ

Sponsori