Cats in a Box Desain Komunikasi naébbu Daniel da Hora

Cats in a Box Desain Komunikasi naébbu Daniel da Hora iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Bessi ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

BessiPeriklanan· 2024

Cats in a Box Desain Komunikasi

ᨑᨗ Daniel da Hora

ᨀᨒᨗᨕᨙ: Adote Um Gatinho

Pammènangngé A' Design Award Bessi ri Katégori Periklanan

46,961

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #161093

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Cats in a Box Desain Komunikasi

Kampanye tim desain mapassituru gambar tettong sibawa suasana magirang, matténgngi mallebbiyangngi mitos COVID-19 sibawa mempromosi adopsi méong. Masekkoi riset, narékko salah pappada, lao wettu ri pesan mabbuah sibawa pengembangan lini produk. Silaonna pendekatan pemasaran majjanjang sibawa bazar amal mabbalérang-lérang, kampanye naiyya déto namappala dana amporékko natantang kapercayaan masyarakat, majjappai masyarakat maélo matinulu sibawa makalinga.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Cats in a Box Desain Komunikasi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Cats in a Box Desain Komunikasi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Cats in a Box Desain Komunikasi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: It was created a marketing and communication campaign, using a racional about how a cat would feel even better than just playing around with a cardboard box: with your contribution to the ngo that takes care about street kittens, and put the illustrations all over... Posters, print, social media, etc.
But, then, it was made something huge… It was created a line of products to be sold at a charity bazar. Mugs, decorative plates, ecobags, tees and much more. And yes, it was an enormous success.
Ukurang & Kemasang: Posters: 48 x 64 cm / Opaline paper 180g / CMYK printing;
Printing Ads: 20 x 28 cm magazine / Matte couche paper 90g / CMYK printing;
IG Posts: 1080 x 1080 pixels RGB;
IG Stories: 1080 x 1920 pixels RGB.
Collateral materials: various.
Tag: Cat, Pets, Adoption, Illustration, Color
Téknologi Produksi: It was used digital illustrations, made on Procreate software, running over an iPad Pro 12, as the starting point for the whole materials. Posters and printing materials were the normally used on regular advertising and marketing campaigns, and also the social medial assets we focused on Instagram, due to it’s huge impact.
Tantangeng Désain: How to touch people about the serious and sensitive subject of abandoned kittens at the country.
Panélitiang: The design research conducted for the campaign began with exploratory research, aiming to understand the abandoned animal situation in Brazil post-pandemic. Objectives included identifying misconceptions about cats and covid-19 and assessing potential for awareness-raising. Methodology involved qualitative interviews, surveys, and desk research. Data was collected using questionnaires, interviews, and online searches. Participants included ngo staff, volunteers, and target audience members. Insights revealed widespread misinformation and a desire for action. The campaign's products raised funds and awareness, impacting society by addressing misconceptions and supporting animal welfare.
Inspirasi: During pandemic and right after that, the number of abandoned animals on streets in Brazil increased dramatically. But, specially cats, that suffered with fake news about transmitting covid-19 to humans. Because Adote Um Gatinho is an ngo that works with abandoned cats and their way to a new home, we saw an opportunity to increase awareness and also address an important message.
Wettu Proyék: The project started in Oct 2021 in São Paulo Brazil and the product sales are still running.
Anggota Tim: Daniel da Hora
Krédit Gambar: Image #1 to #5: Creator Daniel da Hora, Display Images, 2024.