Nexus Pangalamengnge Ruang Merek naébbu Responsive Spaces

Nexus Pangalamengnge Ruang Merek naébbu Responsive Spaces iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Bessi ri Katégori Kompétisi Desain Antarmuka, Interaksi, sibawa Pengalaman Pengguna.

BessiAntarmuka· 2025

Nexus Pangalamengnge Ruang Merek

ᨑᨗ Responsive Spaces

ᨀᨒᨗᨕᨙ: DC Tower

Pammènangngé A' Design Award Bessi ri Katégori Antarmuka

15,317

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #162496

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Nexus Pangalamengnge Ruang Merek

Rilalengngé posisi tengnga riolo bola patettongengé ri Austria, DC Tower Vienna, Responsive Spaces lettukkié ruang merek para pangalamengngi nilai-nilaiwé torre: The Nexus iyaréga pammulang para macinnong, mappasiakongngi, sibawa mappasitaba uwai. Instalasi media iyaréwé mégaukkié informasi digital, macawa, sibawa cahaya para maelo tamu rippasolai rilolona perjalanan visual natonji sibawa nappasiakongngi emosi narippu sibawa alusu bolayé. Interface sentuhan tambahanngé pagelei tamu maélo malorong-lorong seddi-seddi ripau. Narekko konten digital rippaita, pola cahaya kode warna sibawa sinkronisasi wettué mappabbarakkié lalengngé kammara.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Nexus Pangalamengnge Ruang Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Nexus Pangalamengnge Ruang Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Nexus Pangalamengnge Ruang Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The Nexus is a central location inside the highest building in Austria, the DC Tower in Vienna, that is designed to bring its brand to life. This media installation takes visitors on a visually charged journey through the towers values and beliefs. Light emotionalizes those values with unique intensity while an interactive tablet allows individual exploration.
At the heart of the DC Tower, the Nexus is intended to inspire every time. The selected themes flood the room in colour-coded patterns to support the digital information on the display.
Ukurang & Kemasang: The room as the size of approximately 3 meters in width and 12 meters in length
Tag: Brand Experience, Light Installation, Interactive Installation, Immersive Brand Space
Téknologi Produksi: A 75'' display, 48x RGB LED luminaires, foil wrapping and 8x light boxes specially developed for the room to visually redesign the (previously visible and unattractive) rear of the hotel lifts.
An iPad allows the interaction by visitors.
Tantangeng Désain: The biggest challenge of this project was the fact, that the space and its situation were given and not allowing regular ways of creating a brand space.
Therefore we created this design, utilizing the backside walls of the existing elevators by adding designed lightboxes, that feature in total 48 meters of controllable Led lights inside of them. This way, we were able to flood the room emotionally. It enabled us to create an immersive space, although we just used one digital display to communicate all relevant information.
Panélitiang: No particular research was needed for this projects. Its main purpose is brand staging and the goal to create an additional highlight experience for tenants and visitors alike.
Inspirasi: The DC Tower is unique building in Austria featuring an iconic facade that pays homage to the Danube that flows right next to it. The tower management has a strong believe in its values and wanted to communicate these to all visitors and tenants.
An empty space on ground level should become the new emotional center of the tower and allow all visitors to experience the unique mindset of the tower and its values.
Wettu Proyék: The project started in Oktober 2023 and finished in April 2024 in the DC Tower in Vienna, Austria.
Alur Opérasi: The room communicated with visitors on its own by using the light installation to delivery different brand values. Nevertheless, an iPad on the entry point of the room allows visitors to actively choose between the core topics and trigger them on demand. This feature is particularly important for guides, that start their many tours through the whole tower in this room, from now on.
Paténg: none
Anggota Tim: Creative Lead: Markus Pargfrieder
Design Lead: Julian Reil
Motion Design: Christian Renner
Print Design: Nathalie Kronberger
Development/Programming: Julian Reil
Krédit Gambar: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ