Avand Fungsi Pokok: Pabbalu Roti Manis by Masoud Najafi Amirkiasar

Avand Fungsi Pokok: Pabbalu Roti Manis by Masoud Najafi Amirkiasar is a highly esteemed winner of the very prestigious 2025 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2025

Avand Fungsi Pokok: Pabbalu Roti Manis

by Masoud Najafi Amirkiasar

Client: Avand Pastry

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

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Colors

The Design

About Avand Fungsi Pokok: Pabbalu Roti Manis

Teks Buku: Avand iyanaritu séri pabbalu iya ripancajiangngi untu' brand roti manis boutique. Séri iyaé mallise' tellu dus roti, séddi dus kue kering enrengngé séddi kaju' pepe'. Cinaga pallukisang lima ripasisaturu' sibawa seni digital untu' mabbentu bentu-bentu mardéka iya massinrupaéngngi karya seni. Wara-wara mabuwang enrengngé unga' napake nasaba' warna utama brand. Rupa-rupa iya ricinagaé mappakitai sifa' pabbalu iya ripogau' sibawa lima enrengngé asseddingeng iya ripakéi ri wettu produksi. Ripakéi séddi cara identitas dinamis, jaji dus-dus-dus iyaé makkéga bawang kesang seni iya mabbeda-beda naiya séddi motif tette' bawang.

The Recognition

About the A' Design Award Bessi

Avand Fungsi Pokok: Pabbalu Roti Manis iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Avand Fungsi Pokok: Pabbalu Roti Manis ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Avand Fungsi Pokok: Pabbalu Roti Manis mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Handmade pastry is created artistically and conveys a distinct and special experience to the audience. Using color Brushes and free forms as a work of art symbolizes a taste experience that is unique and beyond the ordinary experience that might be found elsewhere.
Dimensions & Packaging: Cake Box 1: Width 110 mm x Depth 105 x Height 105mm
Cake box 2: Width 210 mm x Depth 210 x Height 105mm
Cake box 3: 310 x 310 mm
Cookie box: 250 x 87 x 45 mm
Paper Cup: 360 cc
Tags: Packaging, Design, Pastry, Cake, Cookie,
Production Technology: A combination of hand brush painting and digital art is used to provide the new forms from scratch while attempting to be unique which comprises the main design of the packages.
The main insight comes from the meticulous attention employed while producing the pastry including handmade materials, attention to the beauty, & transparency in production.
Design Challenge: The hardest part of the design project was convincing the founders to admit the suggested dynamic identity approach to the design, which led to a rather large production dimension, which led to more investment. Another challenge was the acceptability of such an approach for the consumer as it put a heavier cognitive burden.
Research: The research methodology is mainly based on open-ended interviews with founders and a group of customers familiar with the cafe's background in the business. The research objective was to portray what the founders exactly had in mind as well as consumer insight about the pastry as it exists elsewhere and as they experienced it in the previous cafe. The research has also tested how pastry can be a stimulus for happiness in a society that is hardly achieved through ordinary channels in a way that AVAND might act as a facilitator to this goal.
Inspiration: The Design is inspired by art, painting, and brush effects.
Avand is a boutique Pastry with a remarkable background in cafe and pastry experience in the city where it was launched. Like an artist and a source of inspiration, Avand inspires people to be happy through the experience of pastry leaving a sweet effect on the customer’s mind. Each handmade pastry leaves a unique impression on the mind of the consumer.
Project Duration: The project started In Istanbul in November 2023 and finished in February 2024. This project was Printed in Iran and Published in Rasht, Iran
Operation Flow: The combination of deep green and gold Colors, as the brand's Primary Colors reminds the original identity
Image Credits: Designer: Masoud Najafi.
Strategist: Nima Saade