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Xiao Liu 30th Anniversary Kotaq Pabbére' naébbu Ziqiong Li

Xiao Liu 30th Anniversary Kotaq Pabbére' naébbu Ziqiong Li iyanaritu pammènangngé iya temmaka riéloinna ri 2025 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.


SalakaKemasan· 2025

Xiao Liu 30th Anniversary Kotaq Pabbére'

ᨑᨗ Ziqiong Li

ᨀᨒᨗᨕᨙ: ONE DESIGN Brand Co., Ltd

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

24,997

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #163859

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Xiao Liu 30th Anniversary Kotaq Pabbére'

Inisiatif ié narekko ripakaqdeddengngi untu entitas masseddi lebbihi tige pulo outlet fisika ri wilayah metropolitan Xi'an. Desain pembungkuse narekko rilinkngi madécéng asabbié pengalaman konsumen. Naintegrasiki madécéng elemen tematik wattu untu nannunjangngi laleng wattu barumbungnge perusahaan sibawa pelangganna, mabbélongi nilai inti sibawa kamakmuran entitase. Lebbimi riyolo, nalingkungi resonansi emosional maélori pihak konsumen. Ajaga wattuwe ajaq layu; sitarusa-rusangta tallasamitu!

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Xiao Liu 30th Anniversary Kotaq Pabbére' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Xiao Liu 30th Anniversary Kotaq Pabbére' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Xiao Liu 30th Anniversary Kotaq Pabbére' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
This project is specifically designed for an entity with over 30 physical outlets in Xi'an. The packaging design is closely linked to e consumer experience.
By integrating the "time" theme, it represents the journey that the company and its customers have shared over time. This is a powerful way to showcase the company's core values and its prosperity, as it ties the company's growth and success to the relationship with its customers.
It also encapsulates the emotional connection with the consumers. The phrase "Let time not wither; may our bond be eternal!" further emphasizes this emotional aspect. It implies that the relationship between the company and its customers is not just a business one, but something that is meant to last and withstand the test of time. Overall, this gift box is more than just a packaging; it is a symbol of the company - customer relationship, values, and history.
Ukurang & Kemasang
440mmx240mmx130mm
Tag
30th anniversary, gift-box design, years, company
Téknologi Produksi
The merchandise is enhanced with gold leaf embellishments, embossed patterns, UV varnish, and other decorative techniques, complemented by metal emblems and textured paper accents.
Panélitiang
This initiative is tailored for an entity with over thirty physical outlets in the Xi'an metropolitan area. The packaging design is delicately intertwined with the consumer experience. It artfully integrates the thematic element of "time" to signify the shared temporal journey of the company and its customers, epitomizing the entity's core values and prosperity. Moreover, it encapsulates the emotional resonance elicited from the consumer base. "Let time not wither; may our bond be eternal!"
Inspirasi
The gift box was inspired by the company's 25 - year artisanship and its foundational values. The theme "Silent Passage of Years, Rings Marking Time" is central. To bring this theme to life, embossing techniques were used to create the "rings" design. This not only visualizes the concept of time passing but also gives a tactile and visual element to the gift box.
The choice of white and gold papers is significant. White and gold together can give an impression of luxury and richness. It also aims to capture the essence of an era known for its splendor, adding a layer of historical and cultural significance to the gift box.
Wettu Proyék
The project started in Xi'an in May 2023, ended in Xi'an in March 2024, and was produced and sold in Shenzhen in March 2024.
Alur Opérasi
The box is designed with a pull - out drawer, and the pull - out piece serves as an important interactive device for the brand to convey its emotions to consumers. In combination wi e time - axis design on the outer box, the medallion - arrowhead on the pull - out piece moves through each important year, implying that the consumer has journeyed through 30 years wi e enterprise. When the box is opened, there is the brand's profound emotional expression - the important enterprise scenes over the past 30 years. This shows that the brand has grown along with the consumer's age and generates emotional resonance.
Anggota Tim
Xiao Yaqin
Li Ziqiong
Cai Xueqin
Shaanxi University of Science & Technology
One Design Brand Communication Co., Ltd.

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