Hagata Farm Pickles Pabbungkusang by Kikumi Yoshida

Hagata Farm Pickles Pabbungkusang by Kikumi Yoshida is a highly esteemed winner of the very prestigious 2025 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2025

Hagata Farm Pickles Pabbungkusang

by Kikumi Yoshida

Client: Hagata Farm

A' Design Award Bessi Winner in Kemasan Category

12,994

Verified Award Winner

Verify Award Status for #164705

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hagata Farm Pickles Pabbungkusang

Ri appaolang kapribadéng kiliyéng, logo naéwéi motif lima kiliyéng narekko binie lobak daikon. Kerta mabirung ri atase toppo namalai raung lobak daikon. Warna narekko kamasséang lolona napatarima massisséng pola titik-titik namasalanreng namaoléwi tekstur narekko daleng. Ri pappadécéng kapute lobak daikonna, pparancangeng label napatarima minimal. Kerta mabirung namatutung toppo naéwé maéga nasaba pabbungkusang narekko sura pangakkéra kaseng nacinitai ri belakangngé, makkatenné napakerreng risiagang antarang barang narekko pelanggang.

The Recognition

About the A' Design Award Bessi

Hagata Farm Pickles Pabbungkusang iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Hagata Farm Pickles Pabbungkusang ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Hagata Farm Pickles Pabbungkusang mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To reflect the individuality, the hand held by the client and the vegetable seed were used as the logo motif. The green paper on the lid imitates a vegetable leaf. The deep hue and the strength of the vegetable are expressed in fine dots.
Dimensions & Packaging: Width 80 mm,Depth 80 mm,Height 75 mm
Tags: Package design , pickles , farmers , Japanese food
Production Technology: We pondered how to express the personality of Hagata Farm. We realized that the hands they hold belong to proud farmers who embody dedication. We reflected these hands in the design and used dotted vegetable leaves to represent the quiet yet powerful life force in the field. This design connects the essence of the farm to the product telling a story of nature hard work and pride. By highlighting the farmers connection to the land we aimed to create a design that resonates with the values of the community and the beauty of agriculture.
Design Challenge: Many other companies already sell pickle products. We needed to find a way to differentiate ourselves from them and appeal to the interests of people in locally grown vegetables and the project with an appealing design.
Research: Team members discussed every possible direction, including what expressions the clientele liked, what magazines they preferred, and what designs they preferred, and carefully shaped them in a layered manner.
Inspiration: The project involved making pickles using vegetables from the Hagata farm, and using the profits from the sales to cover the costs of growing vegetables for school lunches. The client wanted to deliver first class vegetables to school children while taking on the challenges of agriculture.
Project Duration: The project started in 2022 in Niihama City, Ehime Prefecture.
Operation Flow: The green paper covering the lid also decorates the surface of the package, while the reverse side is a letter of appreciation and product concept to the consumer. By putting thought into every part of the package, we aimed to create a package that will be a keepsake, rather than a package that will be thrown away.
Image Credits: #1: Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando, 2022.
#2: Designer Kikumi Yoshida, Kuuche design,Photographer Rui Tokunaga,2022.
#3: Designer Kikumi Yoshida, Kuuche design, 2022.
#4: Designer Kikumi Yoshida, Kuuche design, 2022.
#5: Designer Kikumi Yoshida, Kuuche design, 2022.
Writer Tomomi Takada,Video production Hiroshi Minao