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Bark Bark Bungkusan Biere by Dheeraj Bangur

Bark Bark Bungkusan Biere by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 A' Design Award Tambaga in Desain Kemasan Competition Category.


TambagaKemasan· 2025

Bark Bark Bungkusan Biere

by Dheeraj Bangur

Client: Brandsthan

A' Design Award Tambaga Winner in Kemasan Category

Colors

The Design

About Bark Bark Bungkusan Biere

Bark Bark Beer iyya koleksi biere premium Jerman sibawa desain mabbole sibawa mattengngang. Varian Light (3.5 persen ABV) mappakei kaleng mapute mabela sibawa aksen biru maeloka kesan segar. Varian Dark (7.5 persen ABV) lao ri kaleng malotong sibawa sorot mera mappakita intensitas, sibawa Varian Regular (5 persen ABV) riolo ri kaleng majéné macca sibawa aksen mera sibawa malotong maeloka daya tarik seimbangnge. Tagline Crafted for the Untamed massilaong tulisan tangan sibawa font mabbole, mappakitai semangat petualangan.

The Recognition

About the A' Design Award Tambaga

Bark Bark Bungkusan Biere iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Bark Bark Bungkusan Biere ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Bark Bark Bungkusan Biere mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Bark Bark Beer is a premium German brand crafted for the bold. It is offered in three variants, Light (3.5% ABV) in a sleek white can with blue accents, Dark (7.5% ABV) in a black can with red highlights, and Regular (5% ABV) in a vibrant yellow can with red and black accents, balancing boldness and approachability. The tagline Crafted for the Untamed merges hand-script with bold modern fonts, capturing the adventurous spirit and fearless edge of the brand.
Dimensions & Packaging
The design utilizes standard 500ml aluminum cans with dimensions conforming to ISO specifications are diameter 66mm (202/211) and Height 122mm (610). The cans feature a sleek matte finish for a premium look and feel, with chrome metallic highlights for accentuating the color details. The packaging ensures durability, stackability, and compatibility with modern filling lines, adhering to industry standards for production efficiency.
Tags
Bark Bark Beer, German Shepherd logo, Bavaria beer inspiration, matte finish cans, chrome accents, adventurous beer branding, modern beer packaging, playful beer identity
Production Technology
The design features aluminum cans with matte finishes for a premium tactile feel. Metallic blue accents in the Light variant, red in the Bold variant, and yellow in the Regular variant are applied with a chrome finish, adding a striking shine to the minimal color palette. Vertical wavy lines in bold gray with a pinch of each variant color represent zeal and joy. This blend of textures and finishes emphasizes a modern, high-quality aesthetic, ensuring durability and visual appeal.
Design Challenge
The creative challenge was blending boldness with joy while honoring Bavaria beer heritage. Internally, I balanced historical significance with a modern, playful brand identity using the German Shepherd as a symbol. Socially, I aimed to break the seriousness of traditional beer branding. Externally, production constraints like ensuring matte finishes and chrome accents aligned with available technology, while research relied on limited but focused online insights to craft a unique narrative.
Research
I conducted self driven exploratory research, analyzing beer brands and identifying a lack of fun in their design. The goal was to create a joyful, bold identity. Inspired by Bavaria, Germany. Known for fine beer and the German Shepherd as a design icon, I chose Bark Bark for its playful appeal. Google insights and German flag colors (black, yellow, and red) influenced the design, blending tradition with a modern flair. The result connects emotionally, setting a new standard in beer branding.
Inspiration
Inspired by Bavaria's untamed spirit, Bark Bark Beer fuses boldness with modern flair. Each variant reflects its unique personality, Light, in a crisp white can with blue accents, offers breezy refreshment. Bold, in sleek black with fiery red, radiates intense character. Regular, in vibrant yellow with red and black, balances flavor for any occasion. Featuring a hand-scripted Crafted font and bold Untamed typeface, Bark Bark Beer is more than a drink. It is an adventure in every can.
Project Duration
The project started in October 2009 in Jaipur and finished in November 2024 in Jaipur.
Operation Flow
This beer can operates like any standard can, featuring a single pull-tab mechanism. The colored matte aluminum ring tab is designed for easy opening with a simple push-down action, ensuring convenience. Users can drink directly from the can or insert a straw for a more refined experience. The pull-tab design ensures an airtight seal until opened, preserving freshness and carbonation, while the ergonomic tab shape allows effortless interaction.

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