Grandpa Gui Fungsi Kaminang Utama: Bungkusang Teh by Jinxin Liu

Grandpa Gui Fungsi Kaminang Utama: Bungkusang Teh by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2025

Grandpa Gui Fungsi Kaminang Utama: Bungkusang Teh

by Jinxin Liu

Client: Grandpa Gui

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #166449

View at A' Design Award Press Release Award Badge

Colors

The Design

About Grandpa Gui Fungsi Kaminang Utama: Bungkusang Teh

Teksé Buku: Grandpa Gui iyanaritu desain bungkusang teh iya ripancajiangngé untuk merek teh herbal. Bungkusannaé riébbu polé ri kertase istimewa iya matte-é, riprince sibawa Pantone colors sibawa ripaccappuri sibawa embossing. Gambar-gambar tumbuhang-tumbuhang sibawa bunga-bunga iya engkaé ri lalengngé tehé ripaita ri ase'na bungkusangngé. Warna iya macakkaé mappaita sipa'na produkéngngé iya masero-serona. Struktur-na napparennungengngi kotta bahasa airplane iya tradisionaléngngé sibawa ripaddupai sibawa cara mallilingngi iya tradisi Cina-é. Cara mallilingngiéro napattarui biayana produksié tetap mabbiasi sibawa mappéréng bungkusangngé rupa iya matarué.

The Recognition

About the A' Design Award Tambaga

Grandpa Gui Fungsi Kaminang Utama: Bungkusang Teh iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Grandpa Gui Fungsi Kaminang Utama: Bungkusang Teh ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Grandpa Gui Fungsi Kaminang Utama: Bungkusang Teh mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu