Ulaweng Kemasan · 2025
Moutai Shengyue Flying Fairy Pangepaʼ Botolo Anu Mainung Keras
by Ying Song Brand Design Shenzhen Co, Ltd
- A' Design Award Ulaweng 2025 in Kemasan
- CLIENT: Kweichow Moutai Co.,Ltd.
- Estimated Number of Design Views: 132,493
- Verification code 072D10D499 · Verify this award
Colors
About Moutai Shengyue Flying Fairy Pangepaʼ Botolo Anu Mainung Keras
Moutai Shengyue Flying Fairy iyanaritu desain pangepaʼ untuʼ anu mainung baijiu pole ri Cina. Desain-é mala inspirasi pole ri gambara Bidadari Luttué naéloriang ri lukisan dinding Dunhuang, terkhusus déwata musiʼ ri Gua 401 Gua Mogao, iya ritampilkangngé makkatenning parewa musiʼ sheng sibawa gaya tubbu iya magelloé. Warna utamana iyanaritu merah tua (crimson yarn), séddi warna tradisional Cina, na motif tutuʼ botolo besié riébbu sibawa teknik enamel tradisional. Kotana ritimpaʼ pole ri seddé ataué na engkai ri lalenna struktur motif ellung dua lapisang. Iyaé set-é ukuranna 140 kali 105 kali 280 milimeter na napaké karettasaʼ, keramik sibawa besi.
About the A' Design Award Ulaweng
Moutai Shengyue Flying Fairy Pangepaʼ Botolo Anu Mainung Keras iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Moutai Shengyue Flying Fairy Pangepaʼ Botolo Anu Mainung Keras ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Moutai Shengyue Flying Fairy Pangepaʼ Botolo Anu Mainung Keras mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.
Press Kit
- Unique Properties
- The brand logo is from Flying Fairy pattern in the Dunhuang murals, and the design also adopts the image of music god in Cave 401 of Dunhuang Mogao Grottoes. This Flying Fairy holds the sheng with hands, with a graceful posture and a sense of agility. The bottle cap pattern also comes from the same cave, use traditional enamel technique. The main color Crimson yarn, is also a traditional Chinese color. The design depicts the elegant, luxurious and ethereal posture of the Sui Dynasty.
- Dimensions & Packaging
- A box and a bottle / 140 mm*105 mm*280 mm / Paper, ceramics, metals/
- Tags
- Chinese Baijiu packaging, packaging design, Flying Fairy, Dunhuang frescoes, Enamel
- Production Technology
- We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the Flying Fairy in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
- Design Challenge
- How to perfectly present the Flying Fairy element in Dunhuang murals on packaging, and how to visually present the Flying Fairy flying out of Dunhuang murals. It is the hardest to express.
- Research
- Type of Research: Baijiu packaging, Research Objectives : promote project sales, Methodology: design a new project, data collection: start from customers' purchase preferences, Tools Used: design software, effect: the project is successfully launched, and sales are very good.
- Inspiration
- The idea from the Flying Fairy image in Dunhuang murals. There is a music god in Cave 401 of Mogao Grottoes, with a beautiful posture and flowing ribbons, perfectly matching the brand image. The pattern on the bottle cap also comes from the same cave. And we also adopted the traditional mural style hand drawn style in the illustrations of this design.
The 2 layered cloud pattern structure inside the box want to give consumers a visual impact of the Flying Fairy flying out of Dunhuang murals. - Project Duration
- The project started in Shenzhen in October 2023, was completed in December 2024, and was launched for sale in China on January 5, 2025.
- Operation Flow
- The box is opened from the right side, and the bottle is opened from the top metal cap
- Image Credits
- Image #1: Creator Yingsong Chen, 2024
Image #2: Creator Yingsong Chen, 2024
Image #3: Creator Yingsong Chen, 2024
Image #4: Creator Yingsong Chen, 2024
Image #5: Creator Yingsong Chen, 2024
