Parsirang Pammasétallu by Mohsen Koofiani

Parsirang Pammasétallu by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2025 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2025

Parsirang Pammasétallu

by Mohsen Koofiani

Client: Parsirang Eggs

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #171319

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Colors

The Design

About Parsirang Pammasétallu

Ri studio disain, disainéna maréngki mabbua bungkusan sibawa identitas makkareso. Igambéré manuk baine maléwang saléwang natanré rasa kampongang sibawa baruana. Warna konnyong rilambangiwi tellua talluna sibawa essona mappanasa, narekko warna macekkéng mattambai kakaréngéng sibawa katorangéng. Tipografina makkareso sibawa macca, nasaba lancari passeddéang pesangngenna. Maéga jam ripasikarésséng, disain akéréna dégaga tennasseng bungkusan mawatang; iritaiwi panggauangnga kampongang sibawa tallua barua, mappakitai kappercayaang sibawa kualitasé ri pelanggang.

The Recognition

About the A' Design Award Tambaga

Parsirang Pammasétallu iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Parsirang Pammasétallu ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Parsirang Pammasétallu mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging design, alongside its structure (cellulose and sustainable design), conveys freshness, naturalness, and high quality. Its graphic design, featuring a hand-drawn hen with a headscarf and shawl in warm colors (yellow: symbolizing freshness and sun, red: energy, white: purity), evokes a traditional, trustworthy brand focused on natural, local eggs. This style stands out on store shelves, fostering an emotional bond with customers and a sense of nostalgia.
Dimensions & Packaging: Pack 6: Width 150mm, Depth 105mm, Height 75mm
Pack 10: Width 240mm, Depth 110mm, Height 75mm
Pack 10: Width 290mm, Depth 110mm, Height 75mm
Tags: Parsirang egg, Eggs, Packaging, Fun, Designing, Cellulose packaging
Production Technology: Sustainable Cellulose Packaging + Label
The designs were done by hand using ink and pen techniques and were colored with watercolor to create a sense of nostalgia in the design.
Design Challenge: The designer had to balance aesthetics, functionality, marketing, and mass production to create an attractive, practical, and cost-effective package. By overcoming these challenges, the final design became a commendable solution that is both visually striking and highly functional.
Research: This packaging design wouldn't be possible without thorough research. From analyzing customer and competitor behavior to selecting colors, materials, and marketing strategies, all were shaped by scientific and empirical studies. The result is a functional, distinctive package that effectively connects with the target market and has a strong impact.
Inspiration: The designer, inspired by rural life, traditional poultry farms, natural colors, and handmade designs, has aimed to evoke quality, freshness, and an emotional connection with the customer. This design, rather than feeling industrial or modern, focuses on the warmth and naturalness of the product, setting it apart from typical packaging.
Project Duration: The project started in March 2024 in Shiraz, Iran, and finished in October 2024 in Shiraz, Iran
Operation Flow: This packaging goes beyond design, creating effective emotional, visual, functional, and marketing interactions. As a result, it not only enhances the product's appeal but also engages customers, strengthens trust, and ultimately boosts sales and customer loyalty.
Image Credits: Creator, Illustration and Design: Mohsen Koofiani