Tels Cargo Identitas Merek by Nargiza Usmanova

Tels Cargo Identitas Merek by Nargiza Usmanova is a highly esteemed winner of the very prestigious 2025 A' Design Award Bessi in Desain Periklanan, Pemasaran, dan Komunikasi Competition Category.

BessiPeriklanan· 2025

Tels Cargo Identitas Merek

by Nargiza Usmanova

Client: TELS Cargo

A' Design Award Bessi Winner in Periklanan Category

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Verified Award Winner

Verify Award Status for #172023

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Colors

The Design

About Tels Cargo Identitas Merek

Tels Cargo iyanaritu identitas merek iya ripancajiyangngi untu' perusahaan transportasi Eropa iya mappusatengngi ri cargo otomotif. Logo-é tette'i typography, palette warna, sibawa simbol lima garis pallet iya assalengngé, nasaba iyaro tenrei ripakéang naullé riyisseng gaga. Elemen bundara' mabbotoi mata esso sibawa cahaya. Aksara G sibawa O ri kata Cargo ripasieppe' untu' mabbotoi gera'. Identitas éwé ripakéi ri desain oto' cargo (truk), kalénder dinding, parellungeng kantoro', kartu passalamakeng, botol uwai, tas, jang dinding, stand paméran, sibawa cera'-cera'. Palette kelabu sibawa oranye mattulung mappadecéng rupa iya moderné sibawa profesional.

The Recognition

About the A' Design Award Bessi

Tels Cargo Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Tels Cargo Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Tels Cargo Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: TELS Cargo is a well-established brand in the European transportation market, clearly focusing on automotive cargo transportation. Our team led the brand identity transformation, starting with the logo redesign, ensuring continuity while reinforcing the company’s new direction. Beyond the logo, we developed a comprehensive brand identity, including truck decals, promotional materials, and an exhibition stand design, creating a cohesive and powerful visual presence.
Dimensions & Packaging: The following products were created: logos and identities, truck designs, wall calendars, office supplies, greeting cards with envelopes, water bottles, stand designs, bags, wall clocks, as well as gifts and souvenirs.
Tags: Branding, Identity, Graphic design, Logo design, Visual design
Production Technology: All advertising product layouts are created using graphic design software.
Design Challenge: The hardest part of this design activity was integrating the TELS Group's historical brand legacy with TELS Cargo's new strategic direction. This process faced creative challenges such as balancing tradition with innovation. Internally, the historical significance and social identity of the brand were pivotal, while externally, legal constraints, production capabilities, tech advancements, and access to information posed additional hurdles.
Research: A dynamic, modern visual style was crafted for TELS Cargo, reflecting professionalism and forward thinking. Conceptual imagery with a tech-inspired touch emphasized innovation and movement in transportation. A gray and bold orange palette reinforced the brand's identity, with orange symbolizing sun, light, and optimism. The design balanced energy, confidence, and a sleek, stylish aesthetic.
Inspiration: The inspiration for the new company logo retains key elements of the TELS brand – its typography, colour palette, and signature five-stripe graphic symbolizing a pallet (a skid) – to ensure continuity and recognition. To reflect dynamism and harmony, we introduced a circular element representing the sun and light. A unique touch is the seamless connection between 'G' and 'O' in Cargo, subtly reinforcing movement, as 'GO' signifies motion and progress.
Project Duration: The project began at the start of 2022 and was completed by the end of 2023 in Toronto.
Operation Flow: All advertising products were developed to enhance the company’s image and build customer trust, while also fulfilling the company’s daily office and communication needs.
Patents: Copyrights belong to Nargiza Usmanova, 2024 and NUMZ Graphics.
Image Credits: Image #N1 : Photographer Maxim Zinchuk
Image #N2 : Photographer Maxim Zinchuk
Image #N3 : Photographer Maxim Zinchuk
Image #N4 : Photographer Maxim Zinchuk
Image #N5 : Photographer Maxim Zinchuk