Chateau Loulan Pabbungkusna Botolo Anggoro by Wen Liu

Chateau Loulan Pabbungkusna Botolo Anggoro by Wen Liu is a highly esteemed winner of the very prestigious 2026 A' Design Award Bessi in Desain Kemasan Competition Category.

BessiKemasan· 2026

Chateau Loulan Pabbungkusna Botolo Anggoro

by Wen Liu

Client: Shenzhen Oracle Creative Design Co.,Ltd.

A' Design Award Bessi Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #173417

View at A' Design Award Press Release Award Badge

Colors

The Design

About Chateau Loulan Pabbungkusna Botolo Anggoro

Chateau Loulan iyanaritu séddi désain pabbungkus untu' anggoro puté semi-macenning malemma alkoholna iya riébbué ri Cina. Labélna riébbu polé ri bessi sibawa warna sitongngeng-tongngeng enrengngé pangolo frosted, sibawa mappaita tau ripau-pauwé riyasengngé Loulan Beauty. Olo' mallobbang iya nainspirasié polé ri téknik flying white ri kaligrafi Cina mébbu tellongeng semi-transparan iya mappaitangngi warna anggoro ri lalenna. Cora' kaligrafi ri awa botolo'é papparingerrangi tanré kessi'na tampa' pabbrikna anggoro'é. Ukkuranna botolo'é iyanaritu 76 lattu 76 lattu 300 milliméter.

The Recognition

About the A' Design Award Bessi

Chateau Loulan Pabbungkusna Botolo Anggoro iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Chateau Loulan Pabbungkusna Botolo Anggoro ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Chateau Loulan Pabbungkusna Botolo Anggoro mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This low-alcohol semi-sweet white wine from China's Chateau Loulan artfully blends the legend of the "Loulan Beauty" with the "flying white" technique of Chinese calligraphy. Its label features an openwork design inspired by this art form, creating a visual narrative that reveals the wine's hue and evokes the winery's storied past on the Silk Road, thereby enhancing its brand distinction and market position.
Dimensions & Packaging: 76mmx76mmx300mm
Tags: Packaging Design, Chinese Wine, Wine Packaging Design, Low-Alcohol Wine
Production Technology: The design masterfully employs metal's properties through partial coloring and a frosted finish to depict the Loulan Beauty. Fixed to the glass bottle, the metal label forms a semi-transparent window that hints at the semi-sweet white wine within and tells the unique story of Chateau Loulan. This approach offers users both aesthetic appeal and emotional resonance, elevating the overall experience and perceived value.
Design Challenge: Consumer awareness of Chinese wines remains underdeveloped. It is essential to conduct an in-depth exploration of Chateau Loulan's brand culture and winemaking heritage, supported by systematic competitor analysis. This approach will help guide consumers to authentically experience the distinctive charm of its semi-sweet white wine, thereby reshaping their perception of Chinese wine and broadening their understanding.
Research: As consumer discernment grows in China's wine market, semi-sweet white wines have emerged as a favorite among young women. Answering this trend, the winery has created a distinctive offering by weaving the story of its homeland—the vast desert and the legendary "Loulan Beauty"—into the very design of its wine. This unique identity has successfully elevated brand recognition and secured its status as a choice beverage for a new generation.
Inspiration: Inspired by the unique brand culture of Chateau Loulan, this design fuses the legendary "Loulan Beauty" with powerful calligraphic strokes at the bottle base, bringing the Silk Road legend to life. The "flying white" openwork reveals both the wine and the spirit of Loulan. It's more than wine—it's art, heritage, and nature's gift in one.
Project Duration: August - December 2024, Shenzhen, China
Operation Flow: The "Loulan Beauty" plaque masterfully employs metal with partial coloring and a frosted finish for a distinct aesthetic, while the "flying white" calligraphy on the bottle base evokes the winery's desert landscape. This design engages consumers visually and tactilely, connecting them to the brand's heritage. By communicating Chateau Loulan's unique story, it delivers a dual experience of beauty and emotional resonance, elevating both user experience and brand value.
Team Members: Creative Direction: Wen Liu
Design Execution: Weijun Liu