Wuliangye Yuandingjinsheng Pakkemasang Balo' Paccellaʼ (Liquor) by Sinong Wu

Wuliangye Yuandingjinsheng Pakkemasang Balo' Paccellaʼ (Liquor) by Sinong Wu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2026

Wuliangye Yuandingjinsheng Pakkemasang Balo' Paccellaʼ (Liquor)

by Sinong Wu

Client: Sinong Creative

A' Design Award Tambaga Winner in Kemasan Category

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Verified Award Winner
Verify Award Status for #174018

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuliangye Yuandingjinsheng Pakkemasang Balo' Paccellaʼ (Liquor)

Wuliangye Yuandingjinsheng iyanaritu rancangang pakkemasang untu' baijiu Cina iya ripatalaé ri acara botting. Kotta'na tabbukka sibawa mekanisme riréddu' massu, angkanna dua panda iya riyukiri' sibawa gaya lukisang tinta paita sikaddao. Enneng gambara' tahapang atuwong sipaddua tassambung sibawa langkah-langkah pabbukana pakkemasangngé. Bentu' botolo'na ripandasari pole ri awo, na tutu'na maccowé ri bentu' bola sulaman tradisionalé. Pakkemasangngé riyébbu pole ri bahan pulp iya weddingngé ridaur ulang. Timu botolo' maggalulung nappésaui botolo'é ripaké paimeng selaku cangkiri' iyaréga jujung bunga.

The Recognition

About the A' Design Award Tambaga

Wuliangye Yuandingjinsheng Pakkemasang Balo' Paccellaʼ (Liquor) iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Wuliangye Yuandingjinsheng Pakkemasang Balo' Paccellaʼ (Liquor) ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Wuliangye Yuandingjinsheng Pakkemasang Balo' Paccellaʼ (Liquor) mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is the chinese wedding banquet&love Baijiu packaging design.
In China, the design style of traditional wedding banquet and love wine packaging has made some young consumer groups feel tired.
Designers hope to break through traditional styles and use interesting and interactive designs to bring new experiences to young consumers. This design is not just a packaging, but more like a 'program', creating a sense of atmosphere.
Compared to similar products, this design is more focused and has a clearer target audience. Through love and interaction, it conveys the unique design of product packaging, bringing consumers a better product experience.
Dimensions & Packaging: 255mmX120mmX100mm
Tags: Panda，Love，Interactive Packaging Design，Chinese Baijiu
Production Technology: The design is made of recyclable pulp material, which is easy to recycle and reuse. In terms of bottle mouth design, a spiral pattern opening method is adopted, which can be used as a water cup by consumers after reference. In addition, it is believed that such an interesting design will most likely be kept by consumers as a container or vase after use.
Design Challenge: The difficulty of this project lies in designing a unique style that brings a sense of ceremony and surprise to young consumers.
In China, the design style of traditional liquor packaging has made more and more consumers, especially young consumers, feel bored. Designers hope to break through traditional styles and use interesting and interactive designs to bring new consumer experiences to young consumers;
Designers hope to design a product in a specific scenario that makes the product more focused and the target audience more clear. Clear design goals are beneficial for product marketing and provide consumers with a better experience. Love is something that allows young people to resonate with and appreciate, conveying our unique design through love.
Research: This is a project that creates an interactive, cute, and fun core for consumers. In terms of emotional appeal, through interactive design, the six stages of getting to know each other, deepening understanding, getting married, having children, and growing together are combined with illustration design to make consumers feel interesting and novel, thus attracting them.
Inspiration: The task of this project is to apply the concept of fun and interaction to bring new experiences to young consumers.
The brand originates from Sichuan, the hometown of giant pandas, and "yuandingjinsheng" means destined to be together. Using ink painting style and personification techniques, compare the cute panda to two people in love. By combining the six stages of acquaintance, in-depth understanding, marriage, childbirth, and mutual growth with the opening method of packaging design, a unique and interesting interactive experience is created. The inspiration for the bottle design comes from bamboo, and the shape of the bottle cap comes from Xiuqiu (an ancient Chinese mascot and textile).
Project Duration: Complete the design in Chengdu, China in the first quarter of 2025.
Operation Flow: The box shaped design features an interactive opening through a pull-out mechanism, where two adorable pandas embrace each other. Providing emotional value to consumers through unique design forms is rarely seen in similar Chinese wines. All consumers who see this design can easily use this packaging.
Patents: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.
Team Members: Sinong Wu
Image Credits: Sinong Wu
Designed by Sinong Creative, Sinong Creative has the right to showcase and participate in design competitions.