Melodi Chocolate Primary Function: Rancangang Pambungkuseng naébbu Ebru Sile Goksel

Melodi Chocolate Primary Function: Rancangang Pambungkuseng naébbu Ebru Sile Goksel iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2026

Melodi Chocolate Primary Function: Rancangang Pambungkuseng

ᨑᨗ Ebru Sile Goksel

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

7,760

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #175760

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Melodi Chocolate Primary Function: Rancangang Pambungkuseng

Book Text: Rancangang pambungkuseng iyaé napolei inspirasi polé budaya coklat artisan tradisional Éropa. Tulisang-tulisanna mappaenre' tanda-tanda konfeksioneri kuno, na cap grafis-na mappauang assaléwangeng, ampe-ampe pakkarajang, sibawa warisang. Sistem paitanna napalancé' na weddingngi ripaké sipada-pada ri lalenna maéga rupa formaq pambungkuseng. Bahang-bahang iya ripilé madécéng, tekstur, detil foil, sibawa téknik pappancajing napancaji tampikeng premium iya magello iya cocoq ri retail sibawa passolangeng.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Melodi Chocolate Primary Function: Rancangang Pambungkuseng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Melodi Chocolate Primary Function: Rancangang Pambungkuseng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Melodi Chocolate Primary Function: Rancangang Pambungkuseng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Ukurang & Kemasang: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Tag: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Téknologi Produksi: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Tantangeng Désain: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Panélitiang: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Inspirasi: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Wettu Proyék: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Alur Opérasi: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Anggota Tim: Ebru Sile Goksel
Krédit Gambar: Photographer: Yonca Muslubaş