Yebuna Pabbungkusna Kopi naébbu Antonia Skaraki iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.
BessiKemasan· 2026
Yebuna Pabbungkusna Kopi
ᨀᨒᨗᨕᨙ: Taresso Artisanal Coffee Roasters
Pammènangngé A' Design Award Bessi ri Katégori Kemasan
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #176506ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ Yebuna Pabbungkusna Kopi
Yebuna iyanaritu séuwa desain pabbungkus untu' maéga rupa campurang kopi ripallu. Identitasna mala inspirasi pole ri Ethiopia, onrong assalenna kopié, sibawa pole ri ada Amharic Yebuna. Logo iya ritanraie tanda kurung mappasilennereng lao ri allalengenna kopié pole ri assalenna lettu ri cangkiré. Huruf tettong maloppo napédécéngi paitanna ri rak-é, na warna macora iya nainspirasié salo, bulu sibawa labu essona Afrika pasilaingengngi tungke-tungke campurang. Kopié ritaro ri laleng kantong matedde iya weddingngé ritutu paimeng untu' tarojai abaruanna. Paccitakang macanggih mappaita gradasi manessa sibawa warna makessing.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi
Yebuna Pabbungkusna Kopi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Yebuna Pabbungkusna Kopi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Yebuna Pabbungkusna Kopi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- Yebuna Coffee's design bridges Ethiopia's heritage with modern clarity. The logo, framed by parentheses, symbolizes coffee's transformative journey, while bold typography asserts confidence. Vivid colors inspired by African landscapes distinguish each blend and evoke emotion. The packaging unites culture, function, and storytelling, offering a product identity that is both memorable and deeply rooted in tradition.
- Ukurang & Kemasang
- Width 140mm x Depth 90mm x Height 350mm
- Tag
- Ethiopia, coffee design, packaging, brand identity, culture, typography, innovation
- Téknologi Produksi
- The packaging is made from durable, resealable coffee bags designed to preserve freshness. Advanced printing techniques allow for precise gradients and rich, vibrant tones that echo African scenery. Digital design processes were used to refine typography and the symbolic logo, ensuring clarity and impact. The result is a balance of strong visual identity and practical functionality, optimized for consumer use.
- Tantangeng Désain
- The primary challenge was expressing Ethiopia's coffee legacy in a contemporary and globally appealing way. Balancing cultural authenticity with modern aesthetics required sensitivity to avoid cliches. External constraints such as sustainable materials, print limitations, and production feasibility shaped key decisions. Overcoming these obstacles led to a design that celebrates tradition while presenting a bold, competitive brand identity for today’s market.
- Panélitiang
- This project stems from cultural and visual research into Ethiopia's coffee heritage. Objectives included creating a brand that reflects authenticity and global relevance. The methodology combined ethnographic insights, language study, and visual testing of typography and color. Iterations ensured clarity and impact. Results confirmed that consumers resonate with its emotional and cultural depth, making it more than packaging, an identity rooted in heritage.
- Inspirasi
- The project draws inspiration from Ethiopia, the birthplace of coffee, where culture and ritual are inseparable from daily life. The Amharic word Yebuna embodies authenticity, while the natural landscapes of rivers, mountains, and sunsets shaped the visual language. The aim was to design packaging that does not merely contain coffee but reflects its heritage, joy, and universal role in connecting people.
- Wettu Proyék
- The project started in December 2023 in Athens and finished in April 2024 in Athens
- Alur Opérasi
- The design ensures ease of use through resealable, airtight structures that maintain product quality. Large vertical typography enhances visibility on shelves, while bold colors clearly differentiate each variety. Interaction is intuitive, helping consumers quickly identify blends. Beyond function, the design conveys narrative and emotion, inviting users to connect with coffee’s origins while enjoying a refined product experience.
- Anggota Tim
- Designer: Andreas Deskas
Creative Director: Antonia Skaraki - Krédit Gambar
- Image #1 Art Director Andreas Deskas
Image #2 Art Director Andreas Deskas
Image #3 Art Director Andreas Deskas
Image #4 Art Director Andreas Deskas
Image #5 Art Director Andreas Deskas
Sponsori
Jélajahi Lampéi ri Designers.org
Sappai produk, layanan sibawa kasempatan polé ri mitra iklang idi.
ᨒᨕᨙᨅᨗ ᨍᨒᨍᨒᨗ
ᨉᨙᨔᨕᨗ ᨔᨗᨄᨉᨙ
ᨍᨒᨍᨒᨗ ᨒᨕᨙᨅᨗ ᨉᨙᨔᨕᨗ ᨆᨊ ᨄᨂᨑᨁ ᨄᨉ ᨀᨈᨙᨁᨚᨑᨗ ᨔᨗᨄᨉᨙ, ᨊᨄᨗᨒᨙ ᨄᨉ ᨀᨘᨕᨒᨗᨈᨔ.