Salaka Periklanan · 2026
Zona Primary Function: Branding sibawa Pembungkusang
- A' Design Award Salaka 2026 in Periklanan
- CLIENT: Cansu Ferreira
- Estimated Number of Design Views: 16,386
- Verification code E7DBC99008 · Verify this award
Colors
About Zona Primary Function: Branding sibawa Pembungkusang
Book Text: Zona iyanaritu hard seltzer pammulang ri Angola, mappasiseppo warisi’ lokal sibawa seni masa-masaé, mappakita identitas merek iya napuangngi pole ri mata uwai Huambo sibawa Salo Okavango. Desainna ripappusang ri seni masa-masa iya barani iya makkégunangngi palet monokromatik iya napuangngi pole ri buwa-buwa sibawa ikon geometrik untu’ mappasentralisasi perhatiang. Logotype iya ribbu khusus mappuwangngi cak-cak uwai iya tassubbu, simbolna inti atuwong sibawa lao-laona salo-saloé. Naékko napassiseppo warna iya makinrai sibawa tataletak iya mapaccing, puté dasarna, Zona mabbéréangngi pangalamang visual iya baru, iya mappamoga iya marayakangngi assalenna naolai lensa iya malolo, iya mappammulang desain.
About the A' Design Award Salaka
Zona Primary Function: Branding sibawa Pembungkusang iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Zona Primary Function: Branding sibawa Pembungkusang ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Zona Primary Function: Branding sibawa Pembungkusang iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
Press Kit
- Unique Properties
- Zona is the first hard seltzer brand of Angola, bridging local heritage with a contemporary aesthetic. The identity is defined by a "flow" concept, utilizing a hidden water splash symbol within the logotype. Each flavor is identified by a unique geometric icon and a monochromatic palette derived from the fruit's internal and external colors. This system creates a high-impact, clean look that communicates premium quality while remaining approachable and energetic for a young demographic.
- Dimensions & Packaging
- Aluminium 330 ml drink cans
- Tags
- drink, alcohol, colorful, cocktail, angola, fruits
- Production Technology
- Design printed directly on the cans with Pantone system inks.
- Design Challenge
- The primary challenge was introducing an entirely new product category: Hard Seltzer to a market while ensuring it felt authentically Angolan without relying on visual clichés. Balancing the constructive narrative of the brand's mission with the functional requirements of beverage packaging was critical. We overcame this by using the river metaphor, a symbol of life and unity, to create a sophisticated logotype and icon system that feels both globally competitive and deeply rooted in the local landscape of Huambo.
- Research
- Type: Market and Cultural Ethnographic Research. Objectives: To establish the first hard seltzer identity in the Angolan market. Methodology: Analysis of local fruit profiles and water-source symbolism. Tools: Color theory mapping and competitive visual audits. Participants: Local youth and community stakeholders. Results: Identified a gap for a wellness-oriented, low-alcohol beverage with local roots. Insights: Users preferred minimalist, non-busy designs that emphasize "freshness." Impact: The research influenced a visual language that promotes Angolan origins as a mark of premium quality.
- Inspiration
- The design is inspired by the life-giving springs of Huambo, which feed the Okavango River and sustain a diverse ecosystem. This "spirit of beginnings" and the concept of rivers as connectors served as the foundation for the brand. The geometric icons represent the structured yet fluid nature of water systems. Culturally, the brand draws from the vibrant energy of modern Angola, seeking to create a constructive and uplifting narrative that fosters positive community impact.
- Project Duration
- 6 months, Angola, USA and France
- Operation Flow
- The design process utilized a "Diverge and Converge" methodology to translate ecological concepts into a modern branding system. Initial sketches explored fluid river patterns, which were then refined into precise geometric symbols using Adobe Illustrator. A dual-tone color strategy was developed to ensure flavor distinction and shelf-standout. High-fidelity 3D renders were created in Adobe Dimension/Photoshop to simulate light-play on the metallic cans and test the visibility of the textured "a" logotype in real-world environments.
