Songfengruo Ancient Tree Pabbungkusna Té Lotong by Jiayi Lu and Yang Xu

Songfengruo Ancient Tree Pabbungkusna Té Lotong by Jiayi Lu and Yang Xu is a highly esteemed winner of the very prestigious 2026 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2026

Songfengruo Ancient Tree Pabbungkusna Té Lotong

by Jiayi Lu and Yang Xu

Client: Songfengruo

A' Design Award Tambaga Winner in Kemasan Category

5,982

Verified Award Winner

Verify Award Status for #182088

View at A' Design Award Press Release Award Badge

Colors

The Design

About Songfengruo Ancient Tree Pabbungkusna Té Lotong

Songfengruo Ancient Tree iyanaritu kotak hadiah riebbu untu' té lotong makessing sipa'na. Kotak saliwenna sukkuranna 240 mm ri 60 mm ri 240 mm sibawa mattaro tellu laci baiccu', tungke'-tungke'na 65 mm ri 40 mm ri 150 mm. Riebbui séddi lambang daung camara untu' merek-é nainappa napparellu-rellu mancaji corak massusung ri laci-lacié. Paccitakang timbul dé' warannana pancajiwi kertas malappa'é mattambah dalanna. Laci-laci taturuki majjékko-jékko papparingerrangngi lawa-lawa lipa'na Cina-é. Warna coklat malotong sibawa kertas engkaé serat sibawa tekstur té-na mappaitangngi assappana merek-é ri alang-é, akessingeng watakkalé, sibawa akessingeng sipa'na.

The Recognition

About the A' Design Award Tambaga

Songfengruo Ancient Tree Pabbungkusna Té Lotong iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Songfengruo Ancient Tree Pabbungkusna Té Lotong ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Songfengruo Ancient Tree Pabbungkusna Té Lotong mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Songfengruo, a brand originating from the tea-producing region of China, is rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers and extending the beauty of tea art into everyday life.
Dimensions & Packaging: Gift box size，length 240mm x width 60mm x Height 240mm, Tea box，length 65mm x width 40mm x Height 150mm.
Tags: Branding, Packaging, Tea
Production Technology: The overall color scheme of the tea packaging uses dark brown tones, and it is made with artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality".
Design Challenge: The brand's founder is deeply rooted in exploring premium tea gardens, bringing high-quality tea to tea lovers, extending the beauty of tea art into everyday life, and conveying premium tea with the intention of gift-giving. Zen-inspired tea ceremonies exude an understated artistic charm.
Research: The overall color scheme uses dark brown tones and employs artistically expressive paper to showcase the brand's pursuit of "nature, health, and quality."
Inspiration: We created a pine needle symbol that is representative of the brand and enhanced brand recognition through the use of a single element and a tiled pattern. The pine needle pattern is tiled on the three individual drawers inside, and a colorless relief printing technique enhances the expressiveness of the flat paper. When the large box is opened, the three smaller drawers are neatly arranged, also alluding to the Chinese cultural concept of a screen.
Project Duration: The project started in February 2025 in Suzhou, China and finished in May 2024 in Suzhou, China.
Operation Flow: The outer box uses a simple and elegant color scheme, with subtle use of craftsmanship to enhance its sophistication. Within this single-color system, paper with tea fiber and texture is chosen to add detail and a sense of refinement.
Patents: Copyrights belong to Songfengruo, 2025.
Team Members: Art Director: Jiayi Lu and Graphic Design: Yang Xu, Photographer：Jiayi Lu
Image Credits: Image #1, Image #2, Image #3, Image #4, Image #5: Photographer Jiayi Lu, 2025.