Fortune Express Pakkaseng Baijiu naébbu Yao Wu

Fortune Express Pakkaseng Baijiu naébbu Yao Wu iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2026

Fortune Express Pakkaseng Baijiu

ᨑᨗ Yao Wu

ᨀᨒᨗᨕᨙ: Guizhou Jinsha Liquor Wine Cellar Co., Ltd.

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

7,184

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #182337

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Fortune Express Pakkaseng Baijiu

Fortune Express iyanaritu séddi désain pakkaseng untu' baijiu. Kotta'na mappunnai bentu' bola matimpa jompié' iya ukkuranna 280 sibawa 150 sibawa 230 milliméteré, natimpai polé ri awa'na. Rékko riakka' tungke'-tungke' leppa' ri lalenna, mompo lima botolo', na tungke' botolo' mappaitangngi Déwa Asugireng iya maddupa-rupaé sibawa warna Lima Anasir. Ri awa'na botolo'é engka lima kotta buta plush iya risapé' untu' mappaitangngi gambara' baiccu' iya ristilirisasié. Kotta saliwenna ripaccappu sibawa cap foil, na labélna ricetta secara digital. Boneka plush-é riébbu polé ri serat poliéster iya malemma'é sibawa rincian sulaman.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Fortune Express Pakkaseng Baijiu iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Fortune Express Pakkaseng Baijiu ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Fortune Express Pakkaseng Baijiu mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This design injects youthful energy into traditional Baijiu creating a social currency that can be played with shown off and used for wish making The entire user journey Unbox Discover Resonate Share is crafted as an immersive experience bringing Baijiu from the traditional banquet table into the trendy lifestyle of young consumers
Ukurang & Kemasang: Length 280mm x Width 150mm x Height 230mm
Tag: Youth Marketing, Baijiu Packaging, Blind Box Design, Crossover Product,
Téknologi Produksi: The outer box features foil stamping. The interior uses a layered lifting flap structure. Bottle labels are digitally printed with the Five Elements color palette. Plush dolls are crafted from soft polyester fibers with embroidered details.
Tantangeng Désain: The key challenge was balancing heritage symbolism with youthful appeal. Translating the Five Wealth Gods and Five Elements philosophy into a cute, stylized visual language without losing cultural authenticity, while integrating a blind box mechanism and a ceremonial unboxing structure that feels both playful and premium.
Panélitiang: This project explores how traditional Baijiu can engage young consumers by blending cultural heritage with interactive experiences Research focused on youth culture trends social currency blind box mechanics and emotional resonance to identify opportunities for reimagining the Five Wealth Gods motif through modern aesthetics and gamified unboxing rituals
Inspirasi: Inspired by the collision between traditional wealth deities and contemporary youth culture. Young generations seek lighter interaction with tradition: chibi images dissolve cultural distance, Five Elements colors endow modern aesthetics, blind boxes activate collection and sharing desires. The product becomes "social currency" carrying young people's small joys.
Wettu Proyék: The project started in Beijing in November 2025 and was completed in Beijing in January 2026.
Alur Opérasi: User lifts the bottom-opening gable roof box to reveal the interior. Lifting each flap reveals five bottles, each with a different God of Wealth and Five Elements color. Below the bottles, five plush blind boxes are torn open to discover Q gods. The dolls encourage social media sharing.
Paténg: /
Anggota Tim: Original designer: Wu Yao , llustration designer: Zhang Yuchen, Illustration designer: Xie Boxing, Illustration designer: Tan Zhen, Graphic designer: Zheng Ziyang, Graphic designer: Tang Wenhu, 3D Designer: Liao Hao and Copywriting: Xu Xiaohui
Krédit Gambar: /