Sparkling Juice Fungsi Pokok: Kemasan Inung-inungeng by Mao Ming and Yao Dabin

Sparkling Juice Fungsi Pokok: Kemasan Inung-inungeng by Mao Ming and Yao Dabin is a highly esteemed winner of the very prestigious 2020 A' Design Award Tambaga in Desain Kemasan Competition Category.

TambagaKemasan· 2020

Sparkling Juice Fungsi Pokok: Kemasan Inung-inungeng

by Mao Ming and Yao Dabin

Client: Beijing Platinum Tiande Trading Co., Ltd.

A' Design Award Tambaga Winner in Kemasan Category

21,454

Verified Award Winner

Verify Award Status for #86414

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sparkling Juice Fungsi Pokok: Kemasan Inung-inungeng

Teks Buku: Sparkling Juice iyanaritu desain kemasan untuk inung-inungeng buwa berkarbonasi. Desain iyaé napasiwalangngi label sibawa bentuk botolo kaca. Label iya masero-seroé maccowé ri bentu bulu-buluna botolo, na label buwa cenning mappaita rasa juseé. Gambaran ripakko-tangeng mappaitangngi eppa olokolo, iyanaritu flamingo, macang tutul (leopard), jerapa, sibawa bunglon, iya mattengngangngé sappa eppa buwa-buwa, iyanaritu lime, passion fruit, sikappa (strawberry), sibawa lengkeng. Botoloé mattaro 290 mililiter na tanréna 20 sentimeter. Pattulisi pérak mapella (hot silver printing) sibawa téknik embossing ripakéi ri labelé.

The Recognition

About the A' Design Award Tambaga

Sparkling Juice Fungsi Pokok: Kemasan Inung-inungeng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Sparkling Juice Fungsi Pokok: Kemasan Inung-inungeng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Sparkling Juice Fungsi Pokok: Kemasan Inung-inungeng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product name is "Sparkling Juice". The project is a packaging design for a bubble water drink. The design combines the label with the shape of the bottle. The beveled label is a good indication of the curvature of the bottle. At the same time, the small fruit label reminds the taste of the juice. The design of the packaging illustrations cleverly applies a combination of animal images and fruit images, which makes life interesting and highlights the brand's theme.
Dimensions & Packaging: 290ml/20cm/Glass bottle/Glass bottle label
Tags: Juice, glass bottle, packaging, illustration
Production Technology: The design includes: glass bottle design, glass bottle design.
Printing process: hot silver, bump
Design Challenge: This Sparkling Juice is packaged in glass bottles. Its label design has a distinctly inclined curvature that makes the shape of the glass bottle look more beautiful. At the same time, this also makes it difficult to label. The company therefore adjusted the labeling water flow line and finally solved the problem.
Research: The design team designed the shape of the glass bottle and the product label. Make the project consistent with the characteristics of bubble aquatic products. Highlights the fresh, interesting concept of the product. Since its launch, it has been well received.
Inspiration: The packaging design uses hand-drawn illustrations. Four different animals were created: flamingos, leopards, giraffes and chameleons. And four different fruits: lime, passion fruit, strawberry, lychee. The animals in the label stretched their heads forward and wanted to touch the fruit labels in the juice. This packaging design makes the product more interesting. And welcomed by young people.
Project Duration: The project began in October 2018 and ended in February 2019.
Location: Zhejiang, China.
Operation Flow: Glass bottle design, label design, label graphic design, printing process design, market testing.
Team Members: Mao Ming
Yao Dabin
Li Qian
Image Credits: Image #1: Creator Mao ming
Image #2: Creator Mao ming
Image #3: Creator Mao ming
Image #4: Creator Mao ming
Image #5: Creator Mao ming