Bessi Grafis · 2020
Pagoda Fungsi Pokok: Identitas Perusahaan
by 1983Asia
- A' Design Award Bessi 2020 in Grafis
- CLIENT: 1983Asia
- Estimated Number of Design Views: 17,469
- Verification code 395BDAEC02 · Verify this award
Colors
About Pagoda Fungsi Pokok: Identitas Perusahaan
Teks Buku: Pagoda iyanaritu identitas perusahaan iya ripubbuangngi untuk séddi perusahaan bua-bua Cina. Identitas iyaé ripubbuangngi ri seddena duwa mascot kaloko, iya riukiri riolo mémang pensil nappa ripakatujui sibawa software desain digital. Kaloko-é ripilei nasaba sirekeng bua-bua ri budaya Cina, iya mancaji tanra pale' sibawa awarani. Mascot-é ma'joge' ri laleng seddena empa musim, sibawa bunga-bunga ri seddenna sisenna tosorong-sorong situru' perasaang. Warna-warnaé mappasitujui bunga-bunga, musim, sibawa alam. Ri pallaong percetakan, ripakegunai lapisi ultraviolet sibawa hot stamping. Situjunna iyanaritu untuk mappaita budaya Asia sibawa mappakalebbi'i atuong alam.
About the A' Design Award Bessi
Pagoda Fungsi Pokok: Identitas Perusahaan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Pagoda Fungsi Pokok: Identitas Perusahaan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Pagoda Fungsi Pokok: Identitas Perusahaan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Press Kit
- Unique Properties
- Pagoda is a fruit industry enterprise, as designer of their brand and mascot. 1983ASIA developed main characters based on unique Chinese culture. The characters are respectful of natural life and the gifts provided by nature. For example, monkey and peach have close natural relationship in Chinese culture. The unique color use and mascot design in this project were generated from Chinese culture.
- Dimensions & Packaging
- UV, hot stamping
- Tags
- Package design, totem, traditional culture, Asian design, fruits
- Production Technology
- 1983ASIA designed mascot graphic (the monkeys) from pencil draft. There are many monkey characters within the industry, and what 1983ASIA designed is not blindly follow mainstream ideas. 1983ASIA combined unique and aesthetic ideas, and transferred the draft on softwares such as AI and PS. The colour in this project is impressive because it carries deep meaning elements such as flowers, seasons and natural so on. Those elements expressed by printing technology such as UV.
- Design Challenge
- The Pagoda brand includes three aspects which give a window into its products for the consumer. From product, to living and concept, these three dimensions explain how Pagoda respects the environment, looks after the land, and builds up an ecosystem which focuses on its costumers. Those dimensions above all need to be delivered to customers smoothly rather than force them to believe. Even there were many elements, however, 1983ASIA developed two cute and lovely characters to help the brand demonstrate those ideas.
- Research
- Chinese symbol and totem research
- Inspiration
- Pagoda is a Chinese enterprise which produce fruits. 1983ASIA did research in Chinese culture and semiology, and choose monkey as mascot character. Fruits are correlated with the monkey. Monkey symbolizes wisdom and courage in China. As Asian designers, 1983ASIA wants to show world the beauty of Asian culture through design methods.
- Project Duration
- this project finished in end of 2017 in Shenzhen China
- Operation Flow
- Monkeys are correlated with the fruits, in this project, they dance in each of the four seasons, and flowers change with emotion. Grass and wood represent the seasons and flowers look forward to producing their fruits. Flowers are the symbol of a happy life, and also the expectation that nature harvest fruit. In a farming society, people use dance to communicate with the heavens and the earth, praying for a natural abundance every year, which has become popular around the world. 1983ASIA turned this joyful and beautiful art form into a part of farming aesthetics.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
