Bessi Grafis · 2020
Yau Sik San Rancangan Branding
by 1983Asia
- A' Design Award Bessi 2020 in Grafis
- CLIENT: 1983Asia
- Estimated Number of Design Views: 15,864
- Verification code 45855A1245 · Verify this award
Colors
About Yau Sik San Rancangan Branding
Yau Sik San iyanaritu rancangan branding riebbu untuk brand nanre Guangdong cuisine. Identitasna ripakabbu ri seuwa figuru riaseng God of Cookery, tau riala polé ri paseng Cina riolo iyya sisengngengngi sibawa pakéang, nanre, cakke, sibawa umuru malampé. Kaligrafi Cina ripakéi untuk aseng brand untuk mappaitangngi sipa daerah Guangdong. Pasangan-pasangan warna tradisional méwaréngngi gambaran visual. Bungkusanna ripakéki ri riasengngé pallettuang pattulisi khusus, UV, jaitan, pallettuang reaktif, sibawa cap panasa. Tujuanna iyanaritu untuk mappaitangngi kualitas nanré ri lalengngi carita budaya.
About the A' Design Award Bessi
Yau Sik San Rancangan Branding iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Yau Sik San Rancangan Branding ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Yau Sik San Rancangan Branding mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.
Press Kit
- Unique Properties
- This branding design project based on a great ambition which is to bring essence of Guangdong cuisines to each diner. 1983ASIA developed God of Cookery from ancient Chinese spirit, which is packed with clothing food, luck and longevity. Also, 1983ASIA designed Yau sik san by using Chinese calligraphy to express the regional feature. The most unique point in the project is the characters were based on Guangdong regional culture.
- Dimensions & Packaging
- Specialty paper printing, UV, embroidery, reactive printing and hot stamping
- Tags
- Package design, food, traditional culture, Asian design
- Production Technology
- 1983ASIA abstracted the image of God of Cookery from story and combined with Chinese calligraphy. The combination of the Chinese food culture with visual image to impress people, and changed the good flavor slogan into a meaningful story. 1983ASIA designed this project through softwares such as AI and PS, and print by using specialty paper to express the idea.
- Design Challenge
- God of cookery is a virtual role but known by most of people, therefore the challenge was design a visual image of God of cookery and make people understand the image.
- Research
- Chinese traditional culture
- Inspiration
- Chinese ancient spirit God of Cookery are the inspiration source for our design this time. Also, the brand invite Mr. Tsai Lan, as known as God of Cookery in this generation, to serve as food supervisor. This can be said to complement each other and highlight the charm of food culture.
- Project Duration
- When most people think about the food brand, they will try to impress people from the taste perspective or material quality. However, Tsai Lan serve as Yau sik san food supervisor, which help us find a new perspective to transform the ideas to people. We connected God of cookery and Professional cook of Guangdong Food to complement each other, which make people feel trust in this brand.
- Operation Flow
- This project has religious insight to impress people, which is a new perspective to express the quality of product. Many people believe Polytheism in Asia, therefore the image of God of cookery with traditional color combination bring the information to people.
- Patents
- 1983ASIA
- Image Credits
- 1983ASIA
