Diaoyutai Primary Function: Rancangang Boto Anggoro by Jiabo Lu and Kun Luo

Diaoyutai Primary Function: Rancangang Boto Anggoro by Jiabo Lu and Kun Luo is a highly esteemed winner of the very prestigious 2020 A' Design Award Salaka in Desain Kemasan Competition Category.

SalakaKemasan· 2020

Diaoyutai Primary Function: Rancangang Boto Anggoro

by Jiabo Lu and Kun Luo

Client: Shenzhen Qianhai Phecda Creative Design Co., Ltd.

A' Design Award Salaka Winner in Kemasan Category

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Verified Award Winner

Verify Award Status for #87662

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Colors

The Design

About Diaoyutai Primary Function: Rancangang Boto Anggoro

Diaoyutai iyanaritu séddi rancangang pambungkusu' iya ripancaji untu' anggoro Cina iya matinggi tarafna. Sinrupa naga, iya mattujué ri gambara' kakaraéngeng iya kaminang matanré ri Cina laloé, ripaké selaku hias utama. Panutu' botoé masero détail-na, na bentu'na iya massagi napparéngngerang lao ri ci' jade iya mattandaiéngngi akuasang kakaraéngeng. Boto'na kalénna tette' simpel senna'. Passéléngeng ri tengngana hias iya makkalépu' sibawa tampana' iya malennye' pancaji séddi gambara' iya masagala nappunnai sifa' Cina iya majéppu. Kaddoro liworenna ripancaji polé ri karaba' iya weddingngé ripaké paimeng, na botoé ripancaji polé ri kaca-kaca adé' Cina.

The Recognition

About the A' Design Award Salaka

Diaoyutai Primary Function: Rancangang Boto Anggoro iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Diaoyutai Primary Function: Rancangang Boto Anggoro ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Diaoyutai Primary Function: Rancangang Boto Anggoro iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a high-end Chinese wine. His name originated in ancient China. designer chose the Dragon pattern that represents the highest image of ancient China as the main element in the design. design uses a contrast between traditional and simple. In this way, the cap design is extremely full, and the bottle design is very simple. This contrast method shows a very solemn visual image, and has a unique Chinese style, which is more suitable for the drinking occasion of the product.
Dimensions & Packaging: Width 145mm x Depth 115mm x Height 285mm
Tags: liquor, package, wine, Spirits, beverage, Graphics
Production Technology: The outer box of this package is made of recyclable paper material, while the bottle is made of traditional Chinese ceramic material. It is environmentally friendly, beautiful and durable.
Design Challenge: The texture of wine bottle cap material is the most difficult part of the whole design project. Finally, the designer presents the most special bottle cap in the whole design through various relief details by choosing the process of opening the mould.
Research: What kind of graphics can represent the traditional Chinese imperial temperament? How to better embody the traditional Chinese royal style is a problem for designers. Searching for answers in various ancient palace buildings, and collecting various data and pictures, we can draw the conclusion that dragon pattern, auspicious moire pattern and list are the three most direct and effective elements to reflect the traditional Chinese imperial temperament.
Inspiration: Dragon is the ancient Chinese royal supreme graphic symbol, its image is mostly strong publicity, how to integrate the chinese ancient royal lowkey introverted temperament, is the most fundamental thinking motive for this design. So the use of the traditional and simple method of comparison, so that the product is simple and orderly.
Project Duration: The project started in July 2017 in Beijing and finished in March 2018 in Shenzhen, and received the If Packaging Design Award in Germany in January 2019.
Operation Flow: After determining the key points of the design, the designer first determines the initial design model by drawing simple sketches. On the basis of the sketches, the designer continues to deepen. The designer draws the graphics by using computer vector software, and then refines and deepens the graphics through process planning.
Team Members: Designer：JIABO LU
Creative Director：KUN LUO
Image Credits: Designer Jiabo Lu,Diaoyutai,2017