Akimbo Coffee Beer Fungsi Utama: Kamasang Inung-inungeng naébbu Wen Liu and Kaichen Xie

Akimbo Coffee Beer Fungsi Utama: Kamasang Inung-inungeng naébbu Wen Liu and Kaichen Xie iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Tambaga ri Katégori Kompétisi Desain Kemasan.

TambagaKemasan· 2020

Akimbo Coffee Beer Fungsi Utama: Kamasang Inung-inungeng

ᨑᨗ Wen Liu and Kaichen Xie

ᨀᨒᨗᨕᨙ: Shenzhen Akimbo Brand Operation Management Co., Ltd.

Pammènangngé A' Design Award Tambaga ri Katégori Kemasan

16,098

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #88579

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Akimbo Coffee Beer Fungsi Utama: Kamasang Inung-inungeng

Teks Buku: Akimbo Coffee Beer iyanaritu desain kamasang untuk dua jeni' bir kopi craft iya ripancajiangngi lalo assibawangeng silaong sikola merek kopi sibawa perusahaan bir. Bir iyaro ridagangngi ri laleng kaleng aluminium, na kotta’ ri saliweng nappunnai ukurang 115 milimeter panjang, 66 milimeter lowang, sibawa 66 milimeter tanré. Sitaro gambara iya nipare' sibawa lima sibawa font tulisang lima gaya retro nappa'i kaleng-kaleng iyaro sipa' malammung sibawa mappacui'-cui'. Gambara-gambaraéro mappaitangngi maskot mangkasa'na dua-duanna merek iyaro sianre lopping ri wiring tasi'. Desain iyaé nattuju lao ri konsumen maloloé sibawa napakatajangngi tongeng makkuwa iyaé inung-inungeng mattengngasa alkohol.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Akimbo Coffee Beer Fungsi Utama: Kamasang Inung-inungeng iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Akimbo Coffee Beer Fungsi Utama: Kamasang Inung-inungeng ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Akimbo Coffee Beer Fungsi Utama: Kamasang Inung-inungeng mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: In the summer of 2018, Akimbo Cafe has a partnership with E.T. Brewery to launch two craft coffee beers. They are namely as Colombian milk porter and Yirgacheffe Snowfield Berlin sour wheat. This packaging design combines two brands' characteristics. The design uses a lively illustration and a hand-painted font on the common aluminum cans is to create a refreshing effect.
Ukurang & Kemasang: The outside packaging box size is 115mm in length, 66mm in width and 66mm in height.
Tag: Coffee,Beer, Coffee Beer, Illustration Packaging, Art
Téknologi Produksi: The material of the packaging is an aluminum can.
Tantangeng Désain: We have spent a lot of time to design the illustration and font style. Besides, we have to maintain the main visual style of the product. We also need to tell clearly to the consumer that this design is for an alcoholic beverage. The design is not to use cartoon image style to disguised as a soft drink.
Panélitiang: The background of the project is about Akimbo's cafe expects to launch a special coffee craft beer with E.T.Brewery in the summer. The product focus on the young consumer. After confirming the way of cooperation on both sides, we found that there is no packaging design of coffee or beer on the market uses a hand illustration drawing. That is a surprise for designing Akimbo Coffee Beer. The hand drawing illustration is an advantage style for Akimbo Coffee Beer. The unique hand drawing illustration style also attracts lots of fans for Akimbo Coffee Beer. We decided to develop a relaxed and lively effect on the design except for the necessary information. As we expected, and once the product launched, it immediately becomes popular in the young generation in Shanghai and Shenzhen.
Inspirasi: The idea of the project is inspired by a summer trip to the seaside. In addition, a lot of previous liquor labels brought out a lot of design inspiration for this project. The design combines a relaxed and lively illustration style with the retro font design. The result of the packaging design seems retro and fashionable.
Wettu Proyék: The project started in September 2018 and finished in October 2018 Shenzhen.
Alur Opérasi: Although the launch date of the co-branded beverages is approach ending of the summer. However Shenzhen is still under high temperature. We would like to design a refreshing effect on the packaging. The design tries to continue the relaxed experience effect as the moment as drinking ice beer in summer. The story of the illustration design is about the icon of Akimbo, Leonardo da Vinci and E.T.Brewery’s alien who went to the beach to surf and play.
Anggota Tim: Designer: Wen Liu
Designer: Kaichen Xie
Designer: Weijie Kang
Krédit Gambar: Image#1: Creator Wen Liu, Akimbo Coffee Beer, 2018
Image#1: Illustration Kaichen Xie, Akimbo Coffee Beer, 2018
Image#1: Illustration Yawen Dai, Akimbo Coffee Beer, 2018
Image#1: Creator Weijie Kang, Akimbo Coffee Beer, 2018